Why do some mascots make people happy and some disappear even if they disappear? why is it that some mascots make people happy and why │? That's what Japanese experts say.

Share + 1 Tweet Email

The preface of the series of "Chuangsheng Lecture Hall": "Local creation" is a countermeasure to the problems arising from the trend of social development such as aging and fewer children. this concept spread from Japan to Taiwan, and Luoyang Zhangui became a prominent scholar for a while. However, there are different opinions on the core content and spirit, but what is the purpose of creating life? Can Taiwan really learn from the experience of Japan? Which of those dazzling tactics can be used, worked, and can be put into practice in Taiwan?

"Chuangsheng School" was founded by Lin Office in such a time and space context, hoping to make full use of the firm's energy and contacts in the future to act as an engine for Taiwan to invest in creative practice. Through the topic reading club in January and the occasional sharing of Japanese creative experts, spread the creative energy, and bring together people who are interested in related issues to invest in and deepen the practical power of creative. The wonderful sharing of the future "Chuangsheng School" lecture hall will also be published regularly in "upstream and downstream" for more friends to share!

Chuangsheng Shuk Lecture 01 "Happiness: lovely mascots bring love and laughter to the place

The first event of "Chuang Shengshu 1" will first talk about the operation and development of Japanese mascots. Two experts in the operation and production of Japanese mascots were invited to exchange and share: the representative director of Arakawa Seiji and the president of Ghana. Mr. Arakawa works for the Japanese local mascot association and is the behind-the-scenes operator of Yingen Meow, the mascot of Yagan City, Shiga Prefecture; the president of Ghana is the head of KIGURUMI.BIZ, the Japanese mascot production company, and is known as the "mother of mascots" in Japan and Taiwan.

Although Taiwan wants to show the charm of the city through its mascots, its thinking still stays at the shallow exposure of the event, but the operation of Japanese mascots is not only there. In addition to making good use of its lovely appearance to bring a sense of local love, it has even further become an important role in the regional revitalization of Japan. Therefore, with years of experience in mascot operation and management, Japan is an object worth learning from in Taiwan.

Chuangsheng Shengshen Lecture Hall (Photo courtesy of Chuang Shengshen School)

Note:

Mascot collection in Yingen: since 2007, it has been held every autumn in Yagan City, Shiga Prefecture. The event invites mascots from all over Japan to participate, which can be called one of the largest autumn festival activities in Shiga Prefecture.

Share + 1 Tweet Email