After being lovelorn, she got out of her depression with a bouquet of flowers and started an online celebrity florist in London. The Princess of England is a fan of her.
There is a high-end florist in East London: McQueens. This flower shop is one of the most popular in London.
McKunn Flower Shop has many important and distinguished customers who have signed long-term cooperation contracts with banks, hotels and shops, as well as many famous restaurants and shopping malls.
In addition, the florist also undertakes many important international venues, such as celebrity parity after the Oscar party in Los Angeles.
Many people will think that this must be due to the light of the late famous designer Alexander McQueen (Alexander Mcqueen) to drive so successfully.
Actually this is not so. The flower shop opened long before Alexander McQueen made his debut.
The story begins in 1990. KallyEllis, founder of McQueen Flower Shop, said: "this is my worst year ever."
Kelly, 28, just broke up with her boyfriend of many years. She sold the apartment she was going to buy with her boyfriend and moved back home to live with her parents.
Kelly, who works as a salesman at a small city bank, was so tired of the job that she suddenly learned that her best friend, who had been her best friend since college, died in the Lockerbie air crash.
During the summer, she went to Paris to visit her friend's mother, and Kelly walked into a small flower shop.
"it was a sad visit, and I wanted to give her a bunch of flowers, so I went into a small flower shop and bought some simple tulips. I watched the florist carefully pack them and wrap them up to make a simple bouquet. I waited in the small flower shop for about 20 minutes, and finally the clerk gave me a bunch of tulips, which were suffocating." Kelly said.
A few weeks later, when Kelly came home, one September morning, she had a dream that she was working in a flower shop and was making a beautiful bouquet.
The dream is like an epiphany, as if a light switch is turned on, and the front is bright and clear. At the same time, a voice in my ear said, "now is the time to get out of your depression and start doing something."
"so I went downstairs and told Mom and Dad that I was going to open a flower shop." Kelly said.
My parents didn't seem to hear and said, "all right!"
Then he said, "what would you like for breakfast?"
Many friends around know Kelly's decision and dissuade her one after another:
"now that we are in a recession, flowers are a luxury, and you will close down soon, so it is better to keep your bank's iron rice bowl in a conservative store."
But Kelly thought, "if you don't follow your dream, when will it be?"
So Kelly started her plan to open a store. She went to the boss of the bank and was fired voluntarily. During the Great Depression, the bank was happy to cut staff, so she got a severance pay, plus she broke up with her boyfriend and sold half the money for the cohabitation apartment.
After pooling a total of 14000 pounds, Kelly bought a struggling and dilapidated flower shop in Shoreditch, East London.
The florist, McQueen, was named after the then owner, Carol McQueen, who was the aunt of Alexander McQueen, the later famous fashion designer. (this is the only relationship.)
On January 1, 1991, Kelly got the key to the store. "this year, when all industries were depressed, I seemed to see bright windows and the prospect of birds singing and flowers fragrant." Kelly said.
However, things are not always going well, opening less than a week
"one morning, when I came to the door of the store, I suddenly found that the front door had been drawn with a red line by the chengguan, which meant that parking was prohibited and that no one came to the door." Kelly said.
However, if the mountains do not turn and the road turns, the crisis may also be a turning point. Kelly thought about it at the window for two days, and she made a decision that since the client couldn't get to the door, she went to the client. This setback has laid an opportunity for the success of McQueen's florist in the future.
Kelly put a big sign in front of the window to provide door-to-door flower arrangement and put forward her service plan for many high-end hotels, restaurants and shops that need to maintain flower art.
Unexpectedly, despite the economic downturn, there were many high-level occasions requiring flower arrangement services, and she began to answer the phone non-stop.
However, it was the third year after opening the store that laid the foundation for her success.
One morning in June 1994, she suddenly received a phone call from the Snake Gallery asking if she could help with the exhibition of a large event, which needed to build four 20-foot flower beds in three days. however, the famous florist designer invited from France did not bring full flowers and construction staff.
The person who attended that day was the focus of the world: Princess Diana.
"I said on the spot: no problem, but put down the phone, I began to shudder." Kelly said with a smile.
Kelly started as a banker who knows nothing about flower art, a woman of marriage age with broken feelings, and a ball-sized flower shop in a remote neighborhood. 25 years later, she now has 40 employees and each flower shop is at least 12500 square feet in size.
With an annual turnover of 5 million pounds, McQueen has four stores and a world-famous florist classroom, and her clients are world-famous hotels, famous shops, Michelin restaurants and tycoons.
I believe that everyone's heart, like me, has a voice and a dream.
It's just that some people choose not to listen, some choose not to take action, and of course many more, like me, take action on it.
If, like Kelly, you have a dream in life: to open a flower shop, but you don't know anything about flowers or running a business, will you take action?
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