Extra fruit has a large value-added space! Black bear stone tiger fruit bubble wort ~ flash on the market

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This year, the imbalance between fruit production and marketing has been frequent."Extra Agricultural Products" cooperated with "Taiwan Bar" to launch "Dark Beer and Wheat Fruit Bubble Wort" alcohol-free drinks, using Taiwan fruit products including Golden Diamond Pineapple, Old North Banana, Eureka Yellow Lemon, Fengxiang Strawberry, combined with Taiwan Bar IP role (intellectual property), hoping to solve the problem of fruit overproduction and raise the awareness of young people on Taiwan agriculture.

Special products do fruit bubbles wort, Taiwan bar to create character image

"Extra Agricultural Products" was founded in 2015, making good use of the "extra products" of origin to make processed products. This year, it cooperated with Taiwan Bar to focus on young people. Lin Yawen, co-founder of extra agricultural products, explained that the jam made from extra products was combined with wort without adding any artificial spices to maintain its natural taste. The proportion of fruit in a whole bottle of fruit bubble wort was about 12 to 30%. At present, the consumption of five kinds of fruits is nearly one ton.

Hsiao Chung-chun, product manager of Taiwan Bar, said that the personality of Taiwan Bar characters and different fruits were matched to create topics. "Dark beer" is a Formosan black bear, passionate personality, curiosity about all kinds of things, so pineapple tropical fruit as a representative. "Blue Land" is Taiwan's Mikado pheasant, calm personality, good at scientific research, more in line with the image of dragon fruit without too much flavor. "Red Rose" is a salmon, the only female in all characters, in line with the strawberry sweet image. "White rice" for Taiwan macaque, because monkeys like to eat bananas, so it as a representative. "Huang Shao" is a stone tiger, specialized in selling cute, meowing, so it is related to lemon selling lemon homonym.

Photography/Liu Yixin

Buy at 30% off specifications, lower cost

Special agricultural products are purchased from farmers at an average price of 30% off ordinary specifications, most of which are made into jam and ice products. Is jam priced relatively cheaply? Lin Yawen said that the original market setting was about 60 to 20% off the price of handmade jam compared with handmade jam without additives.

Lin Yawen went on to add that if it is a jam with large yield and low price, spices, preservatives, etc. may be added. The actual amount of fruit need not be this much. In addition to automatic production, the cost is relatively low and the price is cheaper. "But we have no additives at all. We rely entirely on fruits to support the flavor. The amount of fruit used is relatively high, and the cost will increase." In addition to cooperation with farmers with production and marketing experience, prices are higher than those of ordinary agricultural products.

Lin stressed that products other than specifications are originally used for processing, farmers also do not want specifications, good quality fruit to take processing,"good quality can be directly into the market sales, even export gift boxes, can sell for a better price, farmers will think it is a pity for processing."

Summer flash events to attract public attention

As for the benefits brought about by the launch of the product, Xiao Zhongjun hopes to combine different topics to let everyone know more about Taiwan Bar's role IP and drive topics to discuss with the society. And Lin Yawen said, Hope to let everyone purchase extra products, Make in the local agricultural processing,"Like we do jam, Originally is the first level processing, But then use jam as wort raw material, Jump to the second, Third level processing, Agricultural processing can have more imagination." In addition, fresh fruit exported to foreign countries will have quarantine problems, but fruit wort can be exported directly.

As for whether to consider selling fruit bubble wort for a long time, Xiao Zhongjun said that this is a summer flash event, hoping to trigger more imagination, but now there is no long-term sales plan. However, Youziang said that future plans to become long-term commodities through role authorization, and may also cooperate with large-scale events, such as picnics, where each picnic package has a bottle of fruit wort, so that many quantities can be sold at once.

Lin Yawen emphasizes that this product not only shows the diversity of agricultural processed products used as raw materials, but also hopes to attract young people's attention to agricultural issues, which will greatly help encourage young people to join agriculture or agricultural marketing. In addition, cooperation with Taiwan Bar characters also hopes to raise public awareness of the survival difficulties of some species in Taiwan.

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