Zhou Yujun fish farming: create new selling points and stabilize consumer groups

Zhou Yujun of Pingyi County, Shandong Province, contracted fish ponds for farming on the outskirts of the county. In less than a year, he had reached the point of miserable operation. Zhou Yujun's advantages in fish ponds: first, the fish ponds rely on a highway in the south, a big stream in the north, and a mountain opposite the stream, with a beautiful environment and convenient transportation; secondly, there are many people, and there are people walking by the stream in spring, summer, autumn and winter, especially in summer. More people swim in the stream. But the problems are also obvious: the management of fish ponds is old-fashioned and the breed is monotonous. In this regard, he found a friend who understands the market, carried out a detailed analysis, planning, and formulated a business strategy. After a period of operation, fish pond business boomed in half a year.

Change the business model and create new selling points

Get rid of the single aquaculture business model and build water restaurants on fish ponds for people who come to swim or pass by to rest or have fun. The restaurant is made of wooden boards and has the characteristics of a water village in the south of the Yangtze River. it is named "Water wooden House", and an eye-catching billboard is erected on the roadside, with the slogan "eat out of taste, have fun, just be in the cabin on the water." it's very seductive.

Seize the peak season to enter the market and widely publicize and gather popularity

The heat of summer makes people in the city go for a walk by the stream. At this time, the "water cabin" opened ceremoniously. In order to gather popularity and get off to a good start, Zhou Yujun sent people to distribute leaflets in the streets of the city. In less than a week, curious people dined at the "water cabin" one after another.

Hold activities to whip up customers' appetite

If you want to retain customers for a long time, in addition to excellent food color and taste, but also through a variety of auxiliary ways to satisfy customers' psychology of curiosity, relaxation and play. To this end, Zhou Yujun held a series of activities, such as swimming competitions, in which all participants were given a consumption voucher worth 20 yuan. Such as fishing competitions, those who catch more than 5 kilograms will be given as a gift.

Implement the membership system and stabilize the consumer group

In order to make the "floating cabin" have a long-term and stable source of customers, Zhou Yujun implemented the membership system and adopted the idea membership file system for the first time in the area. Customers who spend more than 300 yuan in the "floating cabin" can apply for a membership card, enjoy a 20% discount, and get exquisite gifts from the "floating cabin" on major festivals. After the implementation of the membership system, it was generally welcomed by customers and stabilized the source of customers. The business of the "floating cabin" showed a good situation of not light in the off-season and more prosperous in the peak season, which also led to the development of fish ponds.