Meow Meow purchase

DaDa / tr. by Phil Newell)

We learn to bark like cats and meow together.

Meow Hai Shopping, please accept!

With the further breakthrough of cross-border logistics, payment and other issues and the further improvement of the profitability of cross-border e-commerce enterprises, the cross-border e-commerce industry will usher in a golden period of development. With the growing demand for domestic overseas shopping, many consumers either shop for themselves or struggle to find purchasing agents, but the actual situation is worrying, goods cross the ocean for a long time, the problem of unscrupulous purchasing fake goods has been exposed one by one, which has brought trouble to consumers. E-commerce service industry is the fastest growing new modern service industry in recent years, which is far from being comparable to the average level of modern service industry. At the same time, many Haitao electronic products are becoming more and more perfect, with a powerful one-click order function and a professional and perfect system.

These Haitao e-commerce companies have solved the problem of tedious steps in Haitao. Customers do not have to be deterred by poor English, nor do they have to face unfamiliar online shopping processes, let alone negotiate with elusive transit companies in person, so they do not go out, do not need credit cards, do not need English, do not query, and can do global shopping. It saves a lot of time and energy for customers who are used to using overseas supplies.

Learn about the new cross-border e-commerce platform Meow Hai Shopping.

Since the establishment of the cross-border project in 2013, Meow Hai Shopping has accelerated the construction of an overseas warehouse supply chain to make goods more abundant, followed by the launch of the Wechat system and the development of a fully automatic warehouse express sorting system. In 2016, the stock category exceeded 2000, the number of registered users exceeded 1 million, and a warehouse of 16000 square meters was built in Hong Kong. A world-rated intelligent sorting system for border warehouses and warehouses was successfully developed and put into production.

At different stages, Meow Hai Shopping has set its own corporate milestone:

Meow Hai Shopping has been deeply involved in e-commerce online trading platform since its inception. Its GMV reached 2.09 billion in the first year of 2013, and has grown steadily every year since then. As of 2017, Meow Hai Buy GMV reached 3.6 billion. According to financial data, in the first half of this year, Meow Hai Shopping achieved an operating income of about 93.67 million yuan and a net profit of 50.924 million yuan. In Mother's Day alone, its turnover reached 61.22 million yuan.

At the same time, Meow Hai Shopping Express shipments have maintained a growth rate of 20% to 35% over the past few years, greatly surpassing other similar e-commerce brands, and Meow Hai Express shipments are expected to reach 200 million by 2025.

Over the same period, Meow Hai Shopping's revenue has grown rapidly, with a compound growth rate of 80% from 2016 to 2018, which is higher than the 30% growth rate of the e-commerce service industry as a whole, and will reach 100 million by 2020.

Meow Hai Shopping E-commerce Revenue scale

In recent years, with the upgrading of China's consumer market, consumers' spending power continues to improve, brand awareness is strengthened day by day, and the market share of big brands and luxury brands is getting higher and higher. the brand influence and resource advantages of world-famous enterprises are gradually emerging in the e-commerce market. Therefore, as a cross-border e-commerce, Meow Hai Shopping combines the branding strategies launched by major brands, involving washing and care, beauty and skin care, mother and child, and health care.

And according to the market demand to analyze their own advantages and disadvantages, improve the level of supply chain management and brand management ability. Strive to seek a place to survive in a more severe competitive environment, and strive to improve the ability of supply chain integration and brand management.

Its strategic brand partners in personal care include: American Wrigley, South Korean Lu, Japanese Lion King, French Fadot, American TIGI; Beauty and skin Care: sea Blue Mystery, French Heathley, French Lancome, American OPI; Maternal and Child Partners: American Xibao, Altamet, bullpen, Holland Beauty Health care partners: Germany Iron Yuan, Germany double Heart, Australia Nature's Way, Australia BIO ISLAND and other dozens of strong lineup.

At the same time, Meow Hai Shopping has its own professional overseas buyer team, which accounts for 8% of the total staff. so far, the total number of Meow Hai Shopping professional buyers is 623.

Their duties include: judging quarterly fashion trends and grasping consumer hot spots; communicating and coordinating with brands on purchasing and online sales activities; and continuously tracking and analyzing manufacturers' order orders and sales data of special fairs. Use data to support procurement and sales activities.

A professional team of overseas buyers is the basis for Meow Hai to understand industry norms, have a keen sense of fashion and the ability to identify goods, and is also the main force to establish a good cooperative relationship with multi-brand suppliers and dealers.

At present, the domestic cross-border e-commerce market is growing rapidly, and revenue and profit are growing in an all-round way. Although the domestic e-commerce market is still in the process of deep adjustment, Meow Hai buys the move to invest in online brands.

On the one hand, it can explore the future development of cross-border e-commerce with emerging e-commerce brands, on the other hand, it can also lay the foundation for the implementation of multi-brand strategy, including commercial streets, large shopping malls, shopping malls, e-commerce omni-channel sales network.

Meow's own strong team building, coupled with the implementation of China's "Belt and Road Initiative" national strategy in recent years, the simultaneous rise in bilateral trade volume between China and other countries along the route has also promoted the development of investment and tourism. In the future, cross-border e-commerce will only become more and more prosperous.

However, for the medium-sized e-commerce brand Meow Hai, the crisis is not without.

Major luxury brands enter Tmall to buy globally, set up official overseas stores, and keep offline manufacturers entering the bureau online. This trend of online and offline integration will have a certain impact on online manufacturers.

In the past, brands did not pay enough attention to e-commerce, and only a small number of brands chose to develop e-commerce. However, due to the slowdown in the growth rate of traditional retail, the maturity of Internet payment systems, the rapid expansion of e-commerce market, and the continuous entry of brands into the bureau, it has exceeded 38% by 2017. In addition, cross-border e-commerce has gradually shifted from traffic competition to service system competition. Cross-border e-commerce in the first half of the market dividend is huge, mainly to increase sales as the competitive point, seize more market share, mostly concentrated in the front-end link. Mini Program online, a new round of traffic race kicked off, who can grasp this flow tuyere? Under the Wechat ecology, Mini Program has given the development opportunity of the e-commerce industry, especially the outbreak of social e-commerce. For example, pinduoduo, through piecing together and fission in Wechat, has accumulated 300 million users and 100 billion yuan in annual transactions in just two years, becoming a sudden rise of platform e-commerce.

In early June, the official account "abnormal Sister" in Mimeng's Wechat matrix began to test its e-commerce business. five days after its Mini Program "abnormal grass house" was launched, its total sales reached 1.029 million yuan, with 5587 orders and a maximum transaction price of 28914 yuan per guest.

The successful transformation of "pinduoduo" and "abnormal sister" further illustrates that whoever can seize the opportunity to go up the river will be able to emerge as a new force in the e-commerce army. Therefore, in the face of the arrival of the next dividend period for cross-border e-commerce, what development strategy will Meow Hai Shopping take next? Let's wait and see.