Fast fashion
DaDa / tr. by Phil Newell)
Around our life, we are surrounded by various brands of clothing every day. How much do you know about fast fashion among various brands of clothing? Let's follow DaDa today to learn about fast fashion.
Fast fashion originated from Europe in the 20th century. Europe called it "Fast Fashion", while the United States called it "Speed to Maket". Fast fashion is characterized by "fast, accurate and ruthless", driving the global fashion trend. "Fast" refers to fast fashion brands through a keen sense of smell of international big-name press conferences, integrated design, and quickly put into production and sales, to keep up with the fashion trend. "accurate" means accurate eye. designers can predict recent fashion trends and design new products at a faster speed. "ruthless" means that there is fierce competition among brands and consumers are faced with more choices.
It can be said that fast fashion is the product of the joint influence of globalization, democratization, rejuvenation and networking. "Fast Fashion" has evolved into a rapid response of fashion clothing enterprises to the fashion design of the show, and made into products close to the latest fashion trends, flowing into the store at low prices, focusing on a sales model for mainstream consumers. The most representative brands in "Fast Fashion" are foreign ZARA and Himm. The concept of "fast fashion" can save a lot of time, and time is money.
ZARA is a subsidiary of Inditex Group in Spain. Because of its excellent clothing design and low price, it is deeply loved by people. ZARA's "fast" is unmatched by some other fast fashion brands. All the clothes in the ZARA headquarters warehouse will stay no longer than three days, and the inventory turnover is extremely fast. In order to pursue extremely fast speed, it does not take into account the cost of products, transportation is carried out through aircraft, production and processing in China.
Happy M, another fast fashion giant. It takes into account not only the shipping speed but also the product cost, so the speed is not as fast as ZARA, but it occupies a position with a certain cost advantage. These fast fashion brands can not avoid plagiarism, but those who copy the essence will have a higher degree of fashion. In order to occupy a place in the fast fashion world.
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