Are you a delicate pig today?

DaDa / tr. by Phil Newell)

I want to be a delicate pig girl. "it is a relatively popular Internet term some time ago. I often hear this sentence from the mouths of all kinds of fairies or in their moments. That's right, everyone is pursuing refinement! Are beginning to involve the field of refined life. A few days ago, when I was browsing on moments, I saw a senior sister send a message on moments asking if anyone would join together to buy health care products, and then attach a picture of swisse.

I commented helplessly that there was no money, and she replied that he had no money either. I have seen many recommendations of purchasing agents for this health product in moments. It is a relatively popular product this year. I was thinking: a sister who has no money is still paying attention to maintenance. (maintenance is really important for girls) (must be because I am poor, so I am restraining myself, steady) almost all my classmates and friends have varying degrees of maintenance. Also, we buy cold drinks milk coffee is more popular than milk tea. Now the situation has really changed! The pursuit of refinement has been touched by many people!

During the Global Mid-year Shopping Festival, JD.com supermarket set off a wave of national shopping craze. Insight into consumption trend: post-90,000 "Buddhist system" health preservation.

Exquisite boy&girl quantity growth consumption ushered in overall upgrade

With the upgrading of consumption, more and more consumers begin to choose more high-end daily necessities to improve their quality of life. The newly introduced blue sea products such as laundry beads, tampons and spliced model children's toys are particularly favored by consumers. During JD.com 's June 18 period, the sales of imported high-end sanitary napkins and imported high-end shampoo reached 2.7 times and 3 times that of the same period last year, respectively, while laundry condensed beads were 2.3 times that of the same period last year.

In addition, when the post-80s and post-90s consumer groups enter the marriage hall, the field of mother and child also shows an obvious trend of consumption upgrading.

The post-90s "Buddhist system" has become a trend of consumption and entered a healthy era.

When "Buddhist health preservation" became a trend in the post-90s, a strong sense of health changed the purchasing habits of the new generation of consumers. Organic food, sugar-free food, whole grains, health-preserving meal powder, non-concentrated reduced fruit juice, vegetable juice and natural mineral water have become the new favorites of the post-90s generation. During the 618 period, the sales of organic and sugar-free foods were three times and 1.6 times that of the same period last year, while the sales of healthy rehydration drinks were five times higher than those of the same period last year.

At the same time, with the concept of health deeply rooted in the hearts of the people, importing expensive health products has also become a new choice for consumers. According to statistics, from June 1 to 18, global sales of health products were 2.2 times higher than those of the same period last year.

In addition, consumers are paying more and more attention to body "investment". During the period of June 18, the sales of JD.com 's body care products tripled that of the same period last year, and the sales of anti-stripper shampoo reached 2.5 times that of the same period last year. With the popularization of the concept of health, compared with the post-90s generation, the post-00s generation are more aware of the prevention of skin aging. In this year's JD.com hoarding day, 28% of anti-aging skin care products were bought by the post-00s generation.

Domestic goods turn upside down to achieve explosive growth

Today, with the increasingly strong quality of domestic products, domestic brands have captured the hearts of a new generation of consumers with ultra-high performance-to-price ratio and approachable marketing methods. For example, in the era of all-cotton, the sales of the mother and baby brand reached 27 times that of last year from June 1 to 18. During the 618 period of this year, the sales of domestic brands such as wife Le and Little White Bear reached 30 times that of the same period last year. In addition, Happy Sunshine, Wang Laoji, Beijing Daoxiang Village, Wufangzhai, Feihe and so on have also achieved growth.

The World Cup led to a rise in sales of related categories, but men's skincare products were among them.

At the start of the World Cup, sales of beer and food also soared. According to JD.com and big data, cumulative sales of crayfish exceeded 33.73 million, beer sold 500000 cans a minute, and duck neck sales increased by 158 per cent every day since June 14.

Interestingly, this year's World Cup has not only led to sales of food and beer, as post-80s and post-90s men pay more and more attention to skin care after staying up late to watch the game. JD.com men's makeup products also took advantage of the east wind of the World Cup to achieve rapid growth. For example, the sales of men's face cream is five times that of the same period last year, and the sales of men's eye cream is 4.5 times that of the same period last year. Please ignore this: I am also in urgent need of an eye cream, and my eyelids are dreadfully flabby. Crying)

During the June 18th of this year, JD.com made various efforts to empower major brands through the support of big data, online and offline advertising, social marketing, JOYSPACE flash stores and other means to achieve multiple growth of word-of-mouth, popularity and sales.