Expose the unique selling points of our products

Expose the unique selling points of our products, how to build the brand DNA, how to avoid vicious price competition-ask your selling points. The selling point is not the product itself, but the artificial and deliberate reinforcement. For example, brain platinum, really effective? What's good for your health and so on. The same is true of the feed itself. how fast does it grow? Not necessarily. It's just the propaganda of the manufacturer. ~ the other woman-where is the selling point? Like the "seasonal nutrition" of a company, individuals think they have found a unique selling point. Not to mention how much sales this selling point can bring to the company's products, at least when you see the company and change the brand, you can't help but think of "seasonal nutrition". He tries to tell people that nutrition requirements vary from season to season. This idea is their original idea, which we call a unique sales proposition. Unique proposition is exclusive, other enterprises are also cloud, it may not be effective. -sometimes, we must understand that companies will sell points to deliberately strengthen (unless it is the behavior that tests the intelligence of ordinary people). In life, 90% of fast-moving consumer goods have applied the practice of deliberately strengthening a certain selling point in all publicity, and have been recognized by consumers. The reason is: first, these enterprises do pay more attention to a certain area than their competitors, and these concerns can indeed bring additional benefits to the upstream and downstream. Second, feed is like fast-moving consumer goods, the nature of the product is not much different, lack of barriers of origin, technology and so on, so we can only artificially add some unique selling points to shape the personality of the brand, in order to distinguish other brands, thus occupy the unique position of the brand in the hearts of consumers, such shaping is actually positioning, no unique positioning is very terrible, it is very difficult to find a unique positioning. It takes a lot to implement a unique positioning. I believe that Mr. Zhang's enterprise will do better! If the product is easy to sell, the selling point is the key Products without selling points can only be big-road goods, cannot find brands, and cannot form a climate in the market-there is an article on feed information entitled "three modes of feed marketing in China". It introduces the twins'"integrated marketing", Liuhe's "deep marketing" and Prena's "program marketing". If you are interested, you can take a look, and maybe you can find some inspiration to sell it. -the means of production and the means of livelihood are not the same. -Yes, according to common sense, B2B enterprises are only required to pay attention to cost and quality stability. Feed as a means of production, at the present stage, how strong is the brand? should we invest resources to build the brand? -Feed, people don't believe it.-it's the sales method.