To survive in the "gap" of special breeding in Shijiazhuang

"The profits are too small. They don't make money at all!" A few days ago, Shijiazhuang City, a meat rabbit breeding business for many years "closed", the head of the enterprise helplessly said. Similar cases are not uncommon. In recent years, in order to get rich, some farmers have started quail, raccoon and other special breeding. But some are booming and some are not. Some farmers often encounter sales problems due to poor production and marketing connection, inadequate technical support, poor capital turnover and other problems. Expert analysis believes that only by accurately positioning the market and forming a large-scale development of "clustering" can we grasp the right to speak and win the right to speak in the market.

present situation

Special breeding "ice and fire two days"

"For so many years, we have been engaged in meat rabbit breeding, but the market demand is small, and the breeding cost keeps rising, the profit margin is getting smaller and smaller, we can't do it anymore!" When the company closed down, years of hard work went to waste, and the person in charge of the enterprise sighed. In everyone's impression, special breeding can make money, such an outcome is surprising, but also exposed the difficulties faced by special breeding, such as poor production and marketing docking, poor anti-risk ability and other problems, how to grasp the market? This was a difficult problem that needed to be solved.

"At present, there are not many farmers engaged in special breeding. The main varieties are quail, ostrich, fox, turkey, etc., and the breeding sites are mainly mountainous areas." City animal husbandry technology extension station researcher Liu Yanan said, our city is a large animal husbandry market, but pigs, chickens, cows are the three pillar industries. The scale of special breeding is generally small, many farmers are still in the exploration stage, but there are also successful models, such as ostrich breeding in our city, which has occupied a monopoly position in the whole country at present. Some special farmers are struggling, and some simply turn around.

causes of

Lack of market judgment and risk awareness

"Compared with traditional breeding, special breeding investment is larger, breeding technology requirements are higher, and it is greatly affected by market sales." Liu Yanan introduced. So, what factors restrict the development of some special breeding, how to make it become the "treasure basin" of farmers?

As we all know, the market target group of special breeding is a minority, which is not closely related to the common people's vegetable basket. How to occupy the market requires farmers to have the necessary market judgment and risk awareness.

The reporter learned that some farmers do not have accurate market positioning, often do not consider comprehensive, and fall into the misunderstanding of the cold door.

Study the market, make a decision and move, Hebei Shengnong Ecological Science and Technology Development Co., Ltd. has a lot of experience in this respect, and its experience is worth learning from. At the breeding base of Hebei Shengnong Ecological Science and Technology Development Co., Ltd., groups of ostriches are taking a leisurely walk in the sand. "Ostrich's body is full of treasures. Its meat, eggs, and skin can all be developed comprehensively." Wang Baojun, sales director of the company, said that the company has been breeding ostrich for ten years. At present, it is the largest ostrich breeding center in Asia. The breeding base has 1500 breeding birds and 10000 commercial birds. For the choice of ostrich breeding, he thinks, mainly because of its high nutritional value, market potential. "Now, our initial market positioning is correct. Now, our products are mainly sold to large and medium-sized hotels across the country, and the market is guaranteed."

way out

The cooperative model of "group" development can be used for reference

It is understood that because characteristic breeding has not yet formed industrialization, at present, Shijiazhuang City has no corresponding support policy. Liu Yanan said that farmers organized in the form of companies and cooperatives can give full play to the advantages of capital, information and technology, extend the product industry chain, reduce market risks, and promote local brands through the drive of leading enterprises. Zanhuang County Ruiyuan Bee Industry Co., Ltd. is a good example. Now, their products sell well in the province, and lead more than a thousand farmers on the road to prosperity.

Chen Xiuying is the head of the company and the leader of Zanhuang's local beekeeping industry. She told reporters: "From the age of twelve or thirteen, I have been keeping bees at home, but by fighting alone, do not do much market at all, find a market is also very worried." Chen Xiuying improved breeding technology through continuous charging, and led the establishment of Zanhuang County Beekeeping Association to attract more villagers to join the breeding team. "Zanhuang has unique geographical advantages, suitable for the development of apiculture, and also has a broad market." Chen Xiuying said that now, they have established Tianyuan Bee Farmers Professional Cooperative in Zanhuang County. At present, they have more than 120 farmers. The company has also developed into a comprehensive enterprise integrating production and operation. The membership of beekeeping association has also reached more than 1,000. It is precisely because of the development of "group" that it has the current scale, started its own brand and promoted the development of local bee industry.

Wang Baojun also said that they will establish professional cooperatives, through the driving role, let more farmers join in! He believes that the cooperative model not only reduces the risk of breeding, but also drives the healthy development of the industry.