Post-90s college student village officials lead the masses to become rich

Liu Sheng, 25, a selected university student village official, uses what he has learned to develop e-commerce with local advantages to lead Yanzhuang residents to shake off poverty and become rich.

A few days ago, the author met Liu Shengshi, who was explaining to the residents the knowledge of e-commerce and the process of opening a shop on Taobao in rural areas. these days, he pays close attention to the fruit market every day, hoping that this year's apricot can sell at a good price.

It is reported that at present, the planting area of apricot trees in Yanzhuang Community of Yuecheng Office of the Municipal Development Zone is about 60 mu, of which Jinyang apricot is about 10 mu, Sanhong Badan apricot is about 50 mu, and the annual output of high-quality apricot is nearly 50,000 jin. More than 100 people from about 40 households are involved. This year, the supply of apricot fruit exceeds demand, the price is on the low side, and it is difficult to sell, but Liu Sheng actively broadens the sales channels, still achieves the sales goal of "good fruit sells at a good price" and achieves better economic benefits.

Liu Sheng said: "compared with previous years, this year's apricot fruit supply exceeds demand and the price is on the low side. If effective measures are not taken, fruit farmers in our community are bound to face a situation of high pay and low income. Therefore, new measures must be taken to sell good fruit at a good price. "

Design packaging to "dress up" for apricot fruit. On the one hand, this will help to protect products in circulation and facilitate storage and transportation; on the other hand, it will help to expand popularity, increase the added value of products, and promote products to enter a higher-level consumer market.

Get through the channel of "agricultural super docking". Actively promote and establish docking to urban supermarkets, reducing the time cost of fruit growers on the premise of ensuring revenue, so that fruit farmers have more time to take care of the orchard.

Extensive publicity has been carried out to attract tourists to come to pick. The use of the Internet and Wechat moments, WeChat groups, QQ groups and other social software to carry out extensive publicity work to encourage tourists to come sightseeing and picking.

Kungfu is worth the effort of people with good intentions, and the effect is really good. The price and sales volume of apricot fruits in Yan Zhuang were guaranteed, and successfully opened up medium-and high-level consumer markets, including Ginza supermarket and convenient fruit supermarket. The number of tourists who came to pick increased significantly compared with previous years, and their popularity and social recognition were enhanced. The goal of "good fruit sells at a good price" has been achieved, and the efforts of fruit farmers have been rewarded.

Liu Sheng said: "our community apricot tree planting history of nearly 100 years, apricot varieties are excellent, apricot flesh thick kernel is small, sweet and delicious, long shelf life, high nutritional value." All this stems from the careful management and rich planting experience of fruit growers. Manure, bean cake and sesame oil dregs are mainly used, which avoids the adverse effects caused by the use of chemical fertilizers and ensures the quality of apricot green organic food. "