Men go crazy online shopping for 7,000 yuan more than women.

Men go crazy online shopping for 7,000 yuan more than women.

According to a survey conducted by the Research and Development Review Committee of the Executive Yuan, the average amount of online shopping for men is nearly NT $7000 higher than that for women.

The research meeting and the "Joint meeting of Information executives 102" sponsored by the Taipei City Government were held at the International Conference Center of National Taiwan University Hospital in the morning. Zhang Shanzheng, member of the Executive Yuan, Chen Xiongwen, vice mayor of Taipei City, and Song Yuxia, chairman of the research meeting, attended the meeting.

In the gender participation section, it is found that although female online families are keen on online shopping and online price inquiry, the average number of shopping is slightly more than that of men. However, the average amount of online shopping of male online families is 20, 119 yuan, which is higher than 10, 3370 yuan for women.

The survey shows that the highest ratio of online purchases for men and women is 1001 to 5000 yuan; between 5001 and 10,000 yuan, the consumption ratio of women is significantly higher than that of men, but with the increase in the amount of money, the consumption ratio of men is slightly higher than that of women; for online shopping of more than 100000 yuan, there are 6.5% for men and only 1.9% for women.

The survey points out that women are more likely to believe in online fans and advertising recommendations than men, and are more easily affected by online marketing, but they are more alert to netizens than men. men are more likely to participate in online discussions, online audio and video games, and express their views on policies and government agencies than women.

In addition, the survey conducted a digital opportunity survey of people over the age of 50, and found that 43% had used the Internet, and Taipei had the highest Internet access rate; in the part of vehicles, the acceptance of smartphones between the ages of 50 and 69 was higher than that of tablets, and the opposite was true for people over 70.

The survey shows that for non-Internet people over the age of 50, "not knowing how to surf the Internet" is the main obstacle, followed by "no motivation to learn".