MySheen

Integrate the channels of deficiency and reality, love to buy and grow against the trend

Published: 2024-11-21 Author: mysheen
Last Updated: 2024/11/21, Online shopping is approaching physical business opportunities. Zhuang Jinlong, chief operating officer of Aibuy, announced that the trial operation has been successful, and its performance has gone against the trend in December. From today, 50, 000 goods, including fresh food, will arrive online in 10 metropolises. Taiwan wages do not rise, but retrogression, consumers in order to save expenses, visit the physical channel.

Integrate the channels of deficiency and reality, love to buy and grow against the trend

整合虚实通路 爱买逆势成长

Online shopping is approaching physical business opportunities. Zhuang Jinlong, chief operating officer of Aibuy, announced that the trial operation has been successful, and its performance has bucked the trend in December. Starting from today, the top 10 cities will have 50,000 goods online, including fresh food, which will arrive immediately.

Wages in Taiwan have gone backwards instead of rising. In order to save money, consumers buy cheaply online after visiting physical channels, which makes online shopping erode the business opportunities of physical channels. Many physical channels have been invested in the construction and research and development of online shopping systems. Among them, Love Buy in the volume peddling industry is the first to announce the success of integration.

Chuang Chin-lung points out that Aimei has been promoting online shopping since July, and it is estimated that the online shopping opportunity will reach NT $150 million by December, of which it is expected to reach NT $30 million in December.

Zhuang Jinlong said that online shopping will not make money at first, and so far more than 50 million yuan has been invested in developing systems and platforms, of which frozen hardware accounts for 2000 to 30 million yuan; the constant temperature electricity charge for fresh products is not 30% higher than that of ordinary products; but if it is not done, physical business opportunities will be eroded.

He said that the unit price of customers in physical stores is 90 to 1000 yuan, and online shopping does not have to save fuel money by driving, reaching a certain amount without freight, and the unit price is raised to 1200 to 1500 yuan. Coupled with the fact that online shopping can also be purchased fresh first and delivered in nine hours, online shopping can not only improve the weak performance of physical channels from Monday to Friday, but also find that online shopping has a turnover rate of 5% and 6%.

The trial operation found that the main market is north of Hsinchu, accounting for 60%, and the arrival time in Taipei is within five to six hours.

Zhuang Jinlong said that one can buy a handful of leafy vegetables worth more than 20 to 30 yuan online, and the first one is in the initial stage, until January 7 next year, as long as it reaches 588 yuan, the freight will be free.

 
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