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Asustek computer fined 200000 for false advertisement

Published: 2024-11-23 Author: mysheen
Last Updated: 2024/11/23, The advertisement for Asustek tablet computer (Tablet) claims that the efficiency of drawing is faster than that of competitors' products, and the specifications ignore the better projects of his career, resulting in the overall impression that the quality of competitors' products is a fair comparison, and will be fined NT $200000. Fair will be.

Asustek computer fined 200000 for false advertisement

广告不实 华硕电脑遭罚20万

The advertisement for Asustek tablet computer (Tablet) claims that the efficiency of drawing is faster than that of competitors' products, and the specifications ignore the better projects of his career, resulting in the overall impression that the quality of competitors' products is a fair comparison, and will be fined NT $200000.

Fair Club said yesterday that the 2D and 3D drawing performance of Asustek computer Co., Ltd. advertising ASUS Tablet is 1.1 and 1.2 times faster than that of acer Tablet, respectively.

After an investigation by the Fair, Asustek has admitted that the results may be different according to different test software. not all ASUS Tablet is faster than Acer Tablet. The relevant advertisement does not specify why the test software is. The advertisement claims that ASUS Tablet is better than the competitive product acer Tablet, which constitutes hypocrisy and error.

The Fair will say that Asustek's comparative advertising can collect the specifications of competitors, but it does not expose weight and Bluetooth in the specification comparison table advertising, only highlighting its own better projects and ignoring the better projects of his career. this leads to an unfair comparison effect in the overall impression, which is enough to affect the market transaction order and is obviously unfair.

The Fair Society believes that the advertisement of the Asustek tablet computer has violated the provisions of the Fair Trade Law and is fined 200000 yuan.

 
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