HTC breaks millions of mid-range mobile phones in mainland market
HTC breaks millions of mid-range mobile phones in mainland market
HTC's mid-range machine blew the horn of counterattack in the mainland. The total number of pre-orders of Desire816 exceeded one million within 10 days. The first batch of WeChat sold 10,000 pieces, which were snapped up within 1 minute. The momentum of attacking the mainland was strong.
HTC counterattacks the mainland and shows its courage in the mid-market. At this year's Global Mobile Communications Conference (MWC), HTC will hand over the protagonist to Desire 816 to position the mid-level flagship model, which is cost-effective. The market believes that after gaining an advantage in price, HTC's wrestling with competitors will increase its chances of winning.
The new Desire 816 is expected to be launched in the mainland of China from March and in other parts of the world from April, showing the importance attached to the middle market.
Desire 816 is the first wave of cooperation with China Unicom in the mainland of China market. Due to its high cost performance ratio, it has been pre-ordered on Yixun network since the 7th of this month. At present, more than 1.18 million people have pre-ordered it. On the 17th, WeChat followed up to sell Desire 816, and 10,000 mobile phones were snapped up within 1 minute.
Desire 816 in the mainland reservation price of only RMB 1899 yuan, about NT $9500, including the value of RMB 299 yuan, about NT $1500 gifts, the price of "super kill".
Desire 816 will also cooperate with China Mobile and China Telecom, two major telecom operators. According to the market, China Unicom will join hands with HTC to hold Desire 816 listing conference on the 19th.
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