The meaning and origin of silver carp effect

Silver carp effect is a means or measure to stimulate some enterprises to actively participate in the competition in the market, so as to activate enterprises in the same industry in the market. Its essence is a kind of negative motivation and the secret of activating the workforce. Let's take a look at it together.

The meaning of silver carp effect

The "silver carp effect" is often used to describe people who are content with the status quo, saying that they do not want to make progress, and that there should be "silver carp" for motivation in life.

The origin of silver carp effect

For a long time, Nordic Norwegian had a tradition of fishing sardines from the deep sea. At that time, there were a lot of sardines in the ocean, but not many fishing boats went out to sea, so fishermen didn't have to worry about the number of sardines. They only worry about whether the sardines can reach the port alive, because people like to eat lively and fresh fish, and if sardines are allowed to arrive at the port alive, the price will be several times higher than that of dead fish.

Sardines like to live in dense groups and have inactive inertia. When they are caught on board, they often suffocate to death because they are too close together. Because every time the fishing boat goes out to sea for a long time, at least two or three days, at most six or seven days. So by the time they return, most of the sardines are already dead. The fishermen thought of countless ways, but they all failed.

However, it is strange that a fishing boat can always bring back much more live fish than others, and since live fish are several times more expensive than dead fish, this fishing boat naturally makes a lot of money. People have speculated: what is the reason? Is there any secret inside this fishing boat? However, the captain of the fishing boat has been tight-lipped about this problem, and people have been puzzled all the time.

It was not until the captain died that people finally discovered the secret of his success. They opened the trough on the fishing boat and found that unlike other fishing boats, there were several big catfish in it. It turned out that when the catfish came to a strange environment, they would swim around and stir up friction everywhere. The sardines, which are used to living in groups, will naturally become nervous and swim around when they are hit by this "alien". In this way, the survival rate of caught sardines is greatly improved.

Later, people summed up a rule from this story, which is the "catfish effect": through the introduction of external competitors, often activate the internal vitality.