2015 Asia-Pacific e-commerce century summit challenges trillion-dollar industry

2015 Asia-Pacific e-commerce century summit challenges trillion-dollar industry

The "2015 Asia-Pacific E-commerce Century Summit", jointly planned and organized by the Industry Promotion and Service Division of the Corporate Information Industry Promotion Association of the consortium and the SmartM Century think tank, was launched grandly on the 5th at the Taipei International Convention Center (TICC), and invited Executive Yuan Councillor Cai Yuling to deliver a speech, attracting more than a thousand people interested in developing cross-border markets to participate. It is estimated that the domestic platform will help more than 200 operators to expand cross-border business, driving business opportunities of more than hundreds of millions of yuan.

According to the forecast of eMarketer, a well-known international organization, the global transaction volume of B2C e-commerce will reach 1.7 trillion US dollars in 2015, an increase of 15.6% over 2014, while the Asia-Pacific region will replace North America to become the world's largest B2C e-commerce regional market, accounting for 33.4% of the global transaction volume. At the same time, the Asia-Pacific region takes advantage of the demographic dividend, the proportion of people on the Internet continues to rise, and there are huge business opportunities for future development.

Taiwan's domestic demand market is limited, and cross-border e-commerce awareness is gradually rising, which has become one of the necessary strategies for Taiwan's e-commerce development in the future. According to a survey conducted by the Information Services Commission in 2014, the proportion of people who have operated or intend to develop cross-border online stores in China is as high as 61.8%, of which 76.7% prefer the Chinese mainland market, while in the top 10 cross-border target markets, it includes Southeast Asian countries such as Malaysia, Thailand, Indonesia, the Philippines and other Southeast Asian countries. therefore, from the above-mentioned Asia-Pacific e-commerce market development and Chinese operators' demand and attention to the Asia-Pacific market It is in line with the strategic goal that China's e-commerce should span the Asia-Pacific region and meet the whole world.

In her speech at the 2015 Asia-Pacific E-commerce Century Summit, Councillor Cai Yuling specifically mentioned that the government has helped e-commerce operators to internationalize, expand Chinese mainland and Southeast Asian markets, and has promoted the bridge between domestic and foreign platforms. Assist 658 online merchants to sell across borders, promote the internationalization of China's e-commerce operators, and then promote the export of online shopping in Taiwan. In addition, political Commissar Tsai also serves as the convener of the Executive Yuan's e-commerce industry development steering group to promote the development of cross-border e-commerce through inter-departmental cooperation. in the future, it will also promote cross-border repurchase of tourists, promote the export of digital goods and services through the network, and expand cross-border online transactions, demonstrating the government's determination to promote cross-border e-commerce.

Dai Haojun, chief information officer of the Asia-Pacific ecommerce Century Summit 2015, said that cross-border e-commerce involves international trade and understanding the consumption characteristics and needs of the local market. at the same time, we also have to face competition from multinational e-commerce enterprises, how to go out smoothly across borders and succeed in cross-border competition has become a major issue for Taiwan's e-commerce industry today! Hsu Ching-tai, founder of the SmartM Century think tank, also said that for Taiwan, e-commerce is not only a new challenge to products, talents, and business models, but also a key to how to get out of the Taiwan market and participate in global development through "cross-border e-commerce." now is the opportunity to work together and fight together.

The purpose of the "2015 Asia-Pacific E-Commerce Century Summit" jointly organized by the Information Policy Committee and the SmartM Century think-tank is to cooperate with domestic and foreign e-commerce companies, to introduce the current situation of e-commerce in different markets such as Chinese mainland, Malaysia, the Philippines, Thailand and Indonesia, and to recommend partners such as e-commerce platform, logistics, cash flow and marketing, so that those who are interested in expanding overseas markets can quickly understand the market situation. Find a suitable partner to expand overseas markets and business opportunities.

At the 2015 Asia-Pacific e-commerce Century Summit, 18 heavy-duty operators operating cross-border e-commerce, including Chinese mainland, Southeast Asia and Europe, were invited to share on the stage, through two different perspectives of e-commerce platform and brand e-commerce, to share the issues and experiences they face when operating in this market.

Participants in Taiwan include: uitox Youdas, which aims to operate globally, 91APP, the largest action store opening platform, momo shopping network, which pursues that taking advantage of texture is a fashion, payeasy and shopping99, which are good at building brands of women's goods, Yiga biotech that creates the best-selling red bean water, strict selection of Taiwan's first online women's clothing brand OB, and UNT Yakasia, which sells cosmetic and health care products in 97 countries around the world.

Overseas operators include Alibaba and Tencent, one of Chinese mainland's three e-commerce giants, TID Group, which has cultivated the Philippines for nearly 20 years, as well as Malaysia's MyStartr and Youbeli, Indonesia's Celtic, micepigs and Ouyang International, which represent Thailand and Southeast Asian markets, through overseas market exchanges, so that Taiwan operators can understand how to find the right way and grasp market trends, in addition to making a good product differentiation and strengthening their own brand advantages. It will be a very important part of getting business opportunities first.

In addition, in order to assist operators in cross-border marketing, the Information Technology Commission has also set up a "www.shoptaiwan.tw" investment zone outside the venue of the "2015 Asia-Pacific e-commerce Century Summit". It brings together a large number of Taiwan e-commerce platforms and brand e-commerce, and classifies them according to their nature, providing free access for those who intend to expand cross-border e-commerce. At present, the website has a total design interface in Chinese, simplified Chinese, English and Japanese. In the future, through connecting with the website of the Tourism Bureau of the Ministry of Communications, conducting joint marketing, and assisting in the media of business opportunities, we will increase the opportunities for operators to expose themselves in overseas markets. Taiwanese brands and e-commerce platforms who have business registration, whose products are mainly made in Taiwan or designed in Taiwan, and who can provide overseas sales business are welcome to apply.

Although global competition is fierce, Taiwan's network enterprises have innovation and vitality, and products have a certain standard. It is estimated that domestic e-commerce will reach a trillion-yuan industry this year. I believe that in the future, with the joint efforts of the government, legal persons, and industries, it is bound to create a new wave of business, drive a new niche for Taiwan's online exports, and successfully lead Taiwan's e-commerce into the Asia-Pacific region and the world.

▲ 2015 Asia-Pacific e-commerce century summit challenges trillion-dollar industry