The "Industrial upgrading and Transformation Service Mission" of the Ministry of Economic Affairs promotes new business opportunities for e-commerce in Taiwan

The "Industrial upgrading and Transformation Service Mission" of the Ministry of Economic Affairs promotes new business opportunities for e-commerce in Taiwan

The Department of Commerce of the Ministry of Economic Affairs set up the "Industrial upgrading and Transformation Service Group" on October 15, 103. in order to assist the sound development of China's emerging service industries, the "Service Industry Sub-Group" through the Commercial Department of the Ministry of Economic Affairs, through the introduction of ICT technology, establishment of business model, cross-border marketing, legal compliance guidance and participation in inter-ministerial coordination mechanism, to promote the new development of e-commerce, cross-border marketing and improve the e-commerce trading environment. Won the praise of the industry.

Due to the cultivation of network start-ups, it is very important to foster China's network innovation and expand the international market. Therefore, this year, the Commerce Department of the Ministry of Economic Affairs has launched the "IDEAS Show+ Butterfly Project" by the Information Policy Committee, which provides four months of in-depth tutoring for eight new teams, including VMFive, Xueyue Technology, FlyFit, Secret Disclosure, Siku Network Technology, WeChat Mobile Technology, Hangan Information and Kangrui Technology, including one-on-one mentoring, consulting, 30-hour international entrepreneurship courses, international publishing tutoring and venture capital media, etc.

This year, we will launch a twin engine of entrepreneurship guidance, which is engine one: IDEAS Show large-scale publishing stage, so as to connect large international entrepreneurial arenas and media operators such as Japan, South Korea, Chinese mainland and Singapore. Engine 2: the IDEAS Show+ Butterfly Project, a 3-month mentoring program, focuses on "fund-raising publication" and "mentoring", and invites 10 entrepreneurs with rich practical experience as entrepreneurial mentors to provide one-on-one tutoring, hoping to strengthen the connection between domestic start-up teams and industries, international fund-raising capabilities, and support network start-up teams to gain a foothold in Taiwan and focus on the global market.

The introduction of ICT technology into the industry will help enhance the competitiveness of the industry and strive for business opportunities. Therefore, the Commerce Department of the Ministry of Economic Affairs tutored the operators of the Taipei Xinyi Business District and the Kaohsiung Multi-functional Economic and Trade Park, using the erection of a perceptual shopping wall (My Wall) to send discount messages from department stores to My Wall to guide consumers to spend on different floors of the department store.

At the same time, combined with the call for broken disk discounts during off-peak hours in the business circle, we promote discount promotion, expand premium tours and other application services; in addition, we use multi-sensory networking components such as image identification, NFC, Beacon and infrared detection to launch three major services in the beauty channel: technology trial, mobile marketing and smart promotion, so as to satisfy consumers' service experience of active information acquisition, interactive experience and multi-channel consumption of open-shelf beauty makeup. So far, it has promoted nearly 10 innovative online business applications, including smart shopping guide, cross-brand awareness joint marketing, cross-regional consumption journey guidance, virtual make-up experience service, convention and exhibition online business service, and 100,000 people participated in the service empirical experience.

In promoting the business model of online shopping, the Commerce Department of the Ministry of Economic Affairs also gathered e-commerce shopping platforms, suppliers and cash flow operators through the "Taiwan online Shopping Festival 2015" held from February 3 to 18, 104 to assist operators in developing and verifying the O2O model (Online To Offline) and mobile payment applications for online shopping, so as to create an online shopping market boom and promote online shopping consumption. This event has created a total of NT $15.6 billion in online business opportunities.

Through the English-Japanese interface web page of "Quick search Taiwan" to build, promote and assist information agency operators to obtain the qualification of agents entrusted to engage in cross-border network transactions, and to connect with the website of the Tourism Bureau of the Ministry of Communications, mobile phone App and tourism festivals, so as to complete our support measures for the cross-border development of e-commerce, and further guide and assist our operators in cross-border marketing. Strive for cross-border e-commerce transaction opportunities, including promoting tourists to come to Taiwan to buy back.

In addition, the vigorous development of e-commerce, a sound trading environment and good law compliance are indispensable. Therefore, the Ministry of Economic Affairs, through the establishment of e-commerce information security centers, promotes 326 enterprises to join the e-commerce trust security alliance, integrates and issues information security warnings, and helps operators to enhance information security and enhance protection energy. In addition, in order to comply with the requirements of the personal data Protection Law, assist operators to improve their awareness of and compliance with the personal data protection legal system, set up an e-commerce personal data management system (tpipas) and promote data privacy protection marks (DP MARK), which have been welcomed by e-commerce platforms, department store retail and other industries. So far, 17 companies have introduced the application.

Complex e-commerce has the characteristics of cross-region, cross-field and cross-industry, and there is an urgent need for inter-ministerial coordination, resource integration and regulation adjustment. The Executive Yuan specially convened 15 deputy heads of relevant ministries of the central government to form a steering group for the development of e-commerce industry. The Commercial Department of the Ministry of Economic Affairs serves as the staff unit. At present, seven meetings have been held, and issues related to the development of e-commerce, such as product restrictions on online transactions, restrictions on online advertising, and obstacles to cross-border development, have been sorted out one by one in the steering group, and relevant departments will compare international development trends. put forward corresponding measures to solve the difficulties encountered by Chinese operators.

In the future, under the guidance of the E-commerce Industry Development steering Group of the Executive Yuan, the Ministry of Economic Affairs will continue to promote the development of network innovation, improve the e-commerce trading environment and deepen cross-border industrial cooperation, which will enable domestic platforms to drive online shop operators to further develop online business opportunities, and promote the more vigorous development of e-commerce in China. It is expected that 104 years will become a trillion-yuan industry.

The Commerce Department of the Ministry of Economic Affairs is concerned about the development of the industry and is heart to heart with the industry. The latest news of the "Industrial upgrading and Transformation Service Group" service industry sub-group, welcome to the "Service Trends" Facebook fan page to learn more.

The "Industrial upgrading and Transformation Service Mission" of the Ministry of Economic Affairs of ▲ promotes new business opportunities for e-commerce in Taiwan