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McDonald's withdraws from Taiwan? McDonald's: brand Strategy

Published: 2024-11-21 Author: mysheen
Last Updated: 2024/11/21, The catering world is shocking! McDonald's withdraws from Taiwan? Industry: McDonald's will be surprised to withdraw from Taiwan. The Ministry of Economic Affairs stressed that McDonald's wants to increase the global brand authorization ratio to 90%. This is a meal.

McDonald's leaving Taiwan? McDonald's: Brand Strategy

Food industry shock bomb! McDonald's leaving Taiwan? Operator: will sell the right to operate

The Ministry of Economic Affairs stressed that McDonald's should have adjusted its business strategy in order to increase its global brand licensing ratio to 90%.This is a characteristic of the catering industry, and foreign investors 'assessment of Taiwan's investment environment has not deteriorated.

However, the Ministry of Economic Affairs, which is responsible for attracting foreign investment, is still quite concerned about the sudden news that McDonald's has withdrawn from Taiwan. Lien Yu-ping, director of the Investment Department of the Ministry of Economic Affairs, said that she has been in close contact with McDonald's to understand the situation, but stressed that according to information from the Ministry of Economic Affairs, McDonald's has a clear operating goal. It is necessary to increase the global franchise ratio to 90%, that is, to change to operating mainly through licensing.

McDonald's, which has been in Taiwan for 31 years, has announced that its subsidiary McDonald's has withdrawn from Taiwan because of poor operating conditions.(June 24) McDonald's issued a statement emphasizing that it is only adjusting its global strategy and hopes to find a licensed partner in Taiwan. However, President Group, which has been named as likely to take over, responded that it had not heard of it. However, McDonald's currently has more than 400 stores in Taiwan. Brand licensing also means that the foreign team will withdraw from Taiwan.

According to media reports, McDonald's withdrew from Taiwan, McDonald's also issued a statement, the head office decided to seek appropriate authorized development partners in Taiwan. That is to say, there are nearly 350 directly-operated stores in Taiwan, about 16,000 employees, and the boss may change. But who will take over remains a mystery and is expected to be revealed by the end of the year.

McDonald's leaving Taiwan? McDonald's: Brand Strategy

 
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