Wei Minggu, head of Changhua County, attended the lecture on physical shops and enterprises.

Wei Minggu, head of Changhua County, attended the lecture on physical shops and enterprises.

The enterprise lecture "present and Future of physical Shop" organized by Changhua County Industrial and Commercial Development Investment Strategy Association and Changhua County small and medium-sized Enterprises Association was held at the North-South Tube Music and Opera Hall on the evening of the 21st. Wei Minggu, head of Changhua County, attended the lecture. Chen Xianmin, founder of Daphne International Holdings Co., Ltd. was invited to give a lecture to introduce the present and future of physical stores to the participants and share their own successful experiences in industrial upgrading and transformation.

Wei Minggu county magistrate said that the women's shoe brand established by Chen founder has sold first in the market of similar products in Fujian, China for ten years in a row, creating an annual turnover of 3.5 billion yuan, and now it is the era of online shopping and e-commerce. In such an environment, it is worth understanding and learning to make good achievements with the mode of operation of physical stores. Consumer behavior and the establishment of the market are inseparable, everyone has a management strategy and struggle track, each market is different, need careful management in order to create profits for enterprises, the county government will continue to create a good investment environment to attract investment for Changhua.

Lin Zhulan, chairman of the Changhua County small and medium-sized Enterprises Association, the event organizer, pointed out that Chen Xianmin, president of the Funi brand, was invited to bring a forward-looking speech to the small and medium-sized enterprises in Changhua County. I believe that after listening to the speech, there will be a certain degree of progress in the future transformation or inspiration. I also thank the county government and the Changhua County Industrial and Commercial Investment Promotion Association for their support to the small and medium-sized enterprises. Taiwan's small and medium-sized enterprises are facing major challenges and crises. I hope that business owners will be inspired in this speech, learn how to better lay out the future, and think about whether they can do something else in the future and create a better future.

Founder Chen Xianmin single-handedly built Daphne, a huge women's shoe kingdom, known as "Terry Gou in the shoe world; the rumored retirement overlord", and has now become a legendary figure on both sides of the strait. Daphne transformed the direct franchise store model in 1998, and its winning strategy was to "seize the right time and the right parity strategy". At the beginning, Daphne decided that "Daphne is not a Mercedes-Benz in the women's shoes world, but wants to be a Yulong" and "want to be a brand, not a famous brand". Decided to take the parity route to create a sense of "nobility, inexpensive and value for money". Daphne's achievements represent the grassroots, adaptable and fearless spirit of Taiwan's small and medium-sized enterprises. From contract manufacturing to moving to the mainland, it is worth learning to build a brand in the emerging jungle.

Wei Minggu, head of ▲ Changhua County, attended the lecture on brick-and-mortar shops and enterprises