"Brand Taiwan" Tainan Field connects North and South Enterprises to help Brand upgrade

"Brand Taiwan" Tainan Field connects North and South Enterprises to help Brand upgrade

In order to assist local enterprises to build strong brands, the Industry Bureau of the Ministry of Economic Affairs has specially expanded the "Brand Taiwan Development Plan Phase II-105 Brand Enterprise Exchange Series" this year. Cooperate with the local municipal government to share and exchange with the potential brand manufacturers of local industry associations, and provide local enterprise brand consulting and diagnostic services.

The Tainan event was held on October 26, co-sponsored by the Industry Bureau of the Ministry of Economic Affairs and the Tainan Economic Development Bureau. On the morning of that day, Zheng Zongxin, an international brand consultant, and Chen Chunli, chairman of Blackbridge Enterprise Co., Ltd., and Chen Jinzhao, general manager of Tivexi Transportation Industry Co., Ltd., were invited to share the special topics. Representatives of various local industries, such as biotech, textile, fashion, machinery, automobiles, green technology and tourism factories, will participate in the exchange. In the afternoon, nearly 30 brand consultants and coaching unit representatives of the brand Taiwan development plan were gathered to go south to carry out one-to-many consulting services with Tainan brand potential enterprises.

At the brand pilot exchange meeting in the afternoon, Chuangyi International Director pointed out the advantages of minority thinking from the common blind spots of brand management in Taiwan, and demonstrated the transformation case of using niche thinking to upgrade the brand. Chen Chunli, chairman of the black bridge company, shared the story that the company built brand innovation with quality, taste and morality as the core values. At the meeting, General Manager Chen Jinzhao of Tiwei West stressed that the brand is an extension of corporate culture. Only by establishing a full-staff brand management system from the inside to the outside and implementing the brand spirit can we become the only one in the hearts of more customers. In the afternoon brand consulting session, a number of northern brand consulting companies led by the Industry Bureau conducted a media consultation with the potential manufacturers of key industries recommended by the Tainan Municipal Government to connect the north and south to discuss the direction of brand development, which was highly recognized by the consulting enterprises.

▲ "Brand Taiwan" Tainan Field connects North and South Enterprises to help Brand upgrade