Lin Jialong, mayor of Taichung Municipal Council: building city brand and sightseeing

Lin Jialong, mayor of Taichung Municipal Council: building city brand and sightseeing

The Taichung municipal government promotes tourism with the "China-in-China-out" tourism model, not only actively opening up flights, but also successively establishing tourist friends with foreign cities, improving the quality of hotel services, and handling various sightseeing activities. In the "Top 100 Global tourist destination cities" report released this year by Euromonitor, a research agency, Taichung entered the university for the first time, indicating that the municipal government's efforts to promote tourism have been recognized. Mayor Lin Jialong said that the promotion of sightseeing tourism is closely related to urban positioning marketing. Taichung City will attract more people to travel and invest in Taichung through characteristic marketing, hoping to build a livable city through various efforts to consolidate citizens' sense of urban honor.

Chen Shengshan, director of tourism and tourism of Taichung City, delivered a special report entitled "2016 Policy achievements and 2017 Major Policy Progress ─ Tourism Development Strategy of the Top 100 Tourism cities in the World" at the municipal meeting on the 20th, explaining the city's tourism development strategy and achievements, as well as the idea of promoting tourism in the future.

Mayor Lin Jialong said that the urban development strategy must be "people-oriented." Taichung City should be positioned as a "livable city and the capital of life." apart from allowing local residents to have a good life, they should also attract tourists and investment from all walks of life here. Therefore, how to attract tourists or investment is the core goal of the city government's policy implementation.

Mayor Lin Jialong stressed that Taichung City is about to become the second largest city in Taiwan, and the city government will continue to give full play to the characteristics of Taichung, enhance people's recognition of Taichung, consolidate the sense of honor of the city, and let more citizens enjoy a good life. I am happy to share this livable city with you.

Lin Jialong, Mayor of ▲ Taichung Municipal Council: building City Brand and Tourism