Yunlin County promotes the construction of a brand to alleviate the imbalance between production and marketing.

Yunlin County promotes the construction of a brand to alleviate the imbalance between production and marketing.

Yunlin County government, in the mood of integration with farmers, pays close attention to the fluctuation of agricultural prices. In addition to increasing the sales volume of agricultural products in the short term, it also leads the way of contracts and brands, in order to reduce the risk of farmers.

Li Jinyong, the county magistrate, said that "vegetable gold" is the most personal feeling for most farmers in the county. Especially today, with the frequent occurrence of extreme weather, the fluctuation of agricultural prices is even more obvious. There is rare cold damage at the beginning of the year (105). As a result, vegetables are in short supply, so that vegetable prices soar instead of falling after the year. In September, Typhoon Mei Ji was hit hard, and crop yields plummeted, especially short-term leafy vegetables, which caused vegetable prices to soar. In response to market demand, farmers worked hard to resume farming and caused prices to collapse. This shows that agricultural prices are vulnerable to weather and market effects.

Director of Agriculture Chang Shih-Chung said that in order to assist farmers during mass production, the county government not only sought a large number of subscriptions from well-known enterprises, but also went to metropolitan consumer areas (such as Hope Square and Huabo Square in Taipei City) to promote high-quality agricultural products. and to meet the needs of the season to conduct diversified marketing activities. On the other hand, with regard to how to protect the prices of agricultural products, experts and scholars from all walks of life have put forward many suggestions, including price-insured acquisitions, deeds, natural disaster relief funds, and so on. The county government has also led farmers to gradually move towards contract production (for example, the county government has increased subsidies of 12000 yuan per hectare for planting hard corn and non-genetically modified large (black) beans, and so on).

Agriculture is the lifeblood of Yunlin County. Li Jinyong, the county magistrate, is well aware of the aspirations of farmers. During mass production, the county government is duty-bound to help farmers tide over the difficulties through various ways. In the long run, it is also the goal of the county government to assist and coach farmers to find a business model that can reduce risks and stabilize the prices of agricultural products.

▲ Yunlin County promotes the construction of brands to alleviate the imbalance between production and marketing.