The country's only waterfront "registered trademark" Taichung Luchuan also has its own brand.

The country's only waterfront "registered trademark" Taichung Luchuan also has its own brand.

Taichung Luchuan launched its own LOGO! The Taichung Municipal Government promotes the "New Shenglu River Waterfront Corridor Project". In addition to flood control, water quality improvement and landscape construction in full swing, the Taichung Municipal Government is the first in the country to apply for a "registered trademark" for the waterfront and design its own brand. It will be applied to the surrounding hardware facilities and products to interpret the new value of Luchuan. The water conservancy bureau said that the first wave of plans to use LOGO on the manhole cover of underground tunnels will impress tourists with the nostalgic brand vision.

The Water Conservancy Bureau said that in the Japanese occupation era, the banks of the Greenawa River were beautiful and moving, running through the busy streets of Central District, comparable to Yagawa in Kyoto, Japan, and known as "Little Kyoto". In order to recreate the splendor of the past, the municipal government has promoted the Luchuan waterfront corridor project, through cover opening and renovation, box culvert flood control, sewage interception and landscape construction, in the hope of bringing the public a hydrophilic river bank with deep sightseeing, economic benefits and historical stories, which is expected to be successfully completed next spring.

In order to deepen the unique charm of Luchuan, the Water Conservancy Bureau specially designed its exclusive waterfront brand LOGO. Lvchuan, as Taiwan's first registered waterfront, will become the pioneer of modern waterfront brands, integrate local traditions and trends, and pass on this land identity and imagination to residents and tourists, so that everyone can return to Luchuan and leave good memories.

The first wave plans to apply LOGO to cover the underground manholes of the surrounding sidewalks, and a follow-up presentation will be held to guide surrounding businesses to co-operate with the Luchuan brand to create local businesses, combined with in-depth guided tours to promote food, industry, history and culture in the Central District, and to develop lively on the ground.

▲ 's only waterfront "registered trademark" Taichung Luchuan also has its own brand.