Shanxi farmers play live broadcast to sell "agricultural products", the annual income has increased 10 times!

In Wuxiang County, Changzhi City, Shanxi Province, there is a village with an elevation of 1.2 kilometers above sea level. It is difficult for villagers to go up and down the mountain. There are 200 families in the whole village; 50 of them are poor. Farmer Lao Zhang is one of the families. The economic deviation of the village. Driven by the Internet economy, Lao Zhang learned a new model, played live broadcast on the Internet, and sold his own agricultural products.

The villagers of the whole village mainly grow walnuts, soybeans and millet, and raise some poultry themselves. Usually, the villagers' agricultural products are waiting for others to come and buy them, and the purchasers usually come back only once a month or two. The price is low. Some villagers simply push small tricycles to sell. But it takes a long time to go to the city, and it may not be sold out, and those who cannot be sold out have to be sold at a low price or choose to take it home.

Last year, the local government set up a course training course for villagers Internet +. Lao Zhang, a villager, was one of them. With the help of the Internet, Lao Zhang opened his own online shop and broadcast live on the same day to tell the whole process of growing his agricultural products. Organic fertilizer cultivation, the use of their own cow dung, sheep dung to grow millet, etc. The whole process. That night, Lao Zhang sold more than 20 jin of millet, and the price was three times that of the original (before, millet was 80 yuan per jin); now it sells for 240 yuan per jin. Lao Zhang, who enjoys the sweetness, opens a live broadcast every week to let netizens watch the process of planting and breeding. For a while, Lao Zhang became an Internet hero in the village. He has completely become an online celebrity in the village.

After becoming an Internet celebrity, Lao Zhang did not forget his original ideals and aspirations to help other villagers sell products through the Internet model. For a moment, the whole village became popular. The products originally needed to be bought by the acquirers are sold out; the millet, soybeans and walnuts that need to be sold on their own tricycle are sold directly online. The peasants have increased their income and no longer worry about not being able to sell their agricultural products.

Internet + model has gone deep into rural areas, rural people's own products are particularly good, under Internet + 's model, people can buy more authentic agricultural products; pure natural, no addition, which is a kind of protection for consumers. Under the Internet + model, farmers and consumers establish links through the platform. It has to be praised for simplifying the consumption pattern.!