Developing Rural E-commerce to Help Agriculture Increase Income

Nie Junming Pan Baode Gao Dong

At the e-commerce entrepreneurial base in Guangrao County, Dongying City, Shandong Province, rural Taobao staff are unloading goods according to customer orders. "now that there is a Taobao service station in the village, agricultural materials and daily necessities are sent here by express delivery, so it is very convenient for us to pick them up directly." Xiao Liu, a villager who often buys online, said.

While rural e-commerce facilitates farmers' production and life, it also further promotes the employment and income of urban and rural residents to become rich. In the flower planting greenhouse of villager Liu Haiyang, the staff are potting the new seedlings of bamboo taro, Anthurium andraeanum and other flowers. This year, he has planted three flower greenhouses, relying on the Oriental Flower Company, according to the model of "craft manufacturers + order farmers + distributors" to sell on the online platform, with an estimated annual income increase of 200000 yuan. There are not a few farmers like Liu Haiyang who rely on "characteristic agriculture + e-commerce services" to increase their income. Over the past three years, the per capita net income of farmers in Liu Haiyang's town has increased by more than 13 percent.

"Last year, Guangrao County and Alibaba Group formally signed a rural Taobao project cooperation agreement, becoming the first county in the city to sign a rural Taobao cooperation agreement with Alibaba." A person in charge of the Guangrao County Development and Reform Bureau said, "with the help of e-commerce, we will implement accurate docking and integration, carry out 'online and offline' integrated marketing, realize the sale of local products to the whole country, and realize farmers' dreams of entrepreneurship and prosperity."

Through these models, Guangrao County has built a county-level service center and 41 village-level service stations, 71 employees, a total of more than 30, 000 villagers, a total of 57000 online sales, e-commerce transaction volume showed a "blowout" growth trend.