Zhang Zhaoqiu, first Secretary of Xinxingbao Village, chooses a good way to lead the villagers to become rich.
Xinxingbao Village, Fanhe Town, Tieling County has been growing rice and corn as the main crops. due to the limitation of scale and lack of effective sales channels, the income of the villagers is not high. Now, under the leadership of Zhang Chao, the first secretary of the village, the whole village has made use of the operation mode of "Internet + Agriculture" to realize the linkage of the primary, secondary and tertiary industries in grain production, processing, and sales, and the income of the villagers has doubled.
In early summer, Xinxingbao Village is a patch of green rice fields. During the critical period of rice irrigation, many villagers are busy in the fields. The dredging works of supply canals and drains, which took a month to complete, provided a guarantee for rice irrigation. Zhang Deyou, a villager who is working in the field, told the reporter: "thanks to Secretary Zhang, the canal was repaired by those who were in a hurry."
In the words of villager Zhang Deyou, Xiao Zhang is the first secretary of the Organization Department of the Municipal CPC Committee, Zhang Chao, who was sent to Xinxingbao Village. After coming to the village of Xinxingbao in 2015, Zhang Chao closely linked himself to the land. "Economic development is the foundation of various undertakings in rural areas, and if we want to develop rural economy, we must choose the right path." Zhang Chao said that the collective economy of Xinxingbao village is weak, the villagers have a single source of income, and the traditional sales method makes the rice grown by the villagers unable to sell at a high price. Zhang Chaoli uses his understanding of the network, starting with rice planting, processing and sales, to create characteristic product brands and carry out online sales, forming a pattern of linkage between the primary, secondary and tertiary industries.
"Fan Shuixiang Wetland Rice" is the "signboard" of rice in Xinxingbao Village. Zhang Chao took a lot of pains to build this brand, from name selection to processing and packaging to final registration. Where Shuixiang wetland rice has now been sold to Shandong, Jiangsu and other places, the price of rice in the village has been raised, and demand exceeds supply. It turned out that the villagers did not expect that rice could be sold on the Internet. They could sell rice at home without shouting, and the price was higher than usual. Zhang Deyou told the reporter: "it used to be difficult for us to sell grain, but now it's easy to sell the rice and earn the money."
The new sales model made the villagers taste the benefits, the first step to increase the villagers' income successfully went out, and Zhang Chao set his sights on the dry land from the paddy field. The dry fields in Xinxingbao village are all corn. Judging from the prices in the past two years, growing corn means losing money, but a large part of the dry fields cannot be changed into paddy fields. How to adjust the planting structure has become a difficult problem in front of Zhang Chao. Zhang Chao went to Shenyang and other surrounding cities many times to investigate and study, and drawing lessons from the experience of the more successful areas in greenhouse development, he led the villagers to plant cucumbers in the greenhouse. Cucumber greenhouses have sprung up on the land where corn was originally planted. After that, they sold cucumbers in the form of orders, saving transportation costs and increasing farmers' income. Villager Wu Guangjie told the reporter: "it turns out that when I grow dry land, I only earn more than 200 yuan per mu of land. After building a greenhouse, my income of this mu of land is 20 to 30 times that of the original."
In addition to increasing villagers' income, in the past two years, Xinxingbao Village has successively built infirmary, library (more than 2000 existing books), cultural square, and other facilities, using these positions to carry out legal publicity days, square dance training, free clinic and other activities, and in contact with relevant municipal departments, set up a food and drug science publicity station to effectively enhance the villagers' awareness of diet and drug safety. An official Wechat account has been set up in the village to timely inform the villagers of the village's major events and small feelings, publicize excellent traditional culture, law, scientific and technological knowledge, and carry forward positive energy.
(Tieling Daily reporter Yang Yang)
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