Yanling college students return home to plant Yanling yellow peach, leading their parents to get rid of poverty and become rich

Entrepreneur: Zhang Xiaohui

"We plan to sell 500000 jin of Yanling yellow peaches this year. All these yellow peaches will be picked and delivered directly from their own orchards and surrounding Yanling yellow peach growers, so as to solve the problems of sales and transportation of fruit growers. In order to ensure the good quality of Yanling yellow peach, we often go to the orchard of fruit growers to check the planting and management of yellow peach. We are determined not to sell fake or inferior yellow peach. Yanling yellow peach is famous for its fragrance, sweetness, and crispness, and no one can stand the test of sweet temptation, while most of the non-local yellow peaches are mainly sour and crisp, with a light taste and no sweet taste, so they don't like to eat, which is a far cry from the quality of Yanling yellow peach, while the authentic Yanling yellow peach begins to appear on the market every year around mid-July. " When we interviewed Zhang Xiaohui recently, he told reporters.

Four years ago, Zhang Xiaohui, a post-80s graduate, made a surprising decision to return to his hometown to start a business and plant Yanling yellow peaches. Neither the parents nor the villagers understand this. After all, Xiaohui is one of the few college students in the countryside. at the beginning, he also had a better job in a big city in the south, with an annual salary of about 100000 yuan, but he suddenly wanted to return to his hometown in the remote mountainous area, Yanlingxia Village, Hunan, to plant Yanling yellow peach. Many colleagues think that Zhang Xiaohui does things impulsively, and to be thorough is a bit silly.

Zhang Xiaohui checked the yellow peach in the orchard.

Zhang Xiaohui said he would do it, and in 2013 he resolutely resigned and went back to his hometown to start a business. Xiaohui lives in the distant long village of Xiacun Township, where the scenery is pleasant, the air is clear, the spring water is clear, and it is close to the highest peak in Hunan, but the traffic and information in this mountain village are relatively close. due to the high altitude, the harvest of locally planted rice is poor, most young people go out to work, leaving the middle-aged and elderly at home, there is a large number of wasteland due to lack of labor, in order to make full use of the land. After many investigations, Zhang Xiaohui decided to open up wasteland to plant Yanling yellow peaches.

"Xiacun Township in Yanling County is similar to the neighboring Pingle Township in elevation, climate, soil and other conditions. since Pingle Township can plant Yanling yellow peaches well, then Xiacun will certainly be able to do so." Zhang Xiaohui told reporters. With the determination to plant Yanling yellow peaches well, Zhang Xiaohui successively went to the county agriculture bureau to participate in many yellow peach planting training, and conducted field visits in Xiayang, Pingle, Nakamura, Shidu, and other places. During the planting period, he often went to experienced professional growers to exchange planting techniques in order to plant Yanling yellow peaches well.

Please impart experience to the fruit growers who have planted Yanling yellow peach for many years.

In the spring of 2014, Zhang Xiaohui planted nearly 50 mu of Yanling yellow peach. At first, he had no experience in planting, so he often rode motorcycles to and from Pingle, Nakamura, Xiayang and other places to consult professional farmers. One morning, Zhang Xiaohui was on his way to Pingle because the mountain road was foggy, the ground was slippery and curved, and there was a side slip at a sharp turn. The car fell with others in the ditch on the inside of the mountain. Fortunately, it was the inside, otherwise it fell from the outer cliff. The consequences were unimaginable, but it did not hinder his dream of starting a business.

After three years of careful cultivation of yellow peach trees, Yanling yellow peach planted by Zhang Xiaohui in 2016 was put on the market. Due to the management technology in place, the Yanling yellow peach he planted is not only big and beautiful, but also tastes particularly fragrant, sweet and crispy, and sells very well as soon as the orchard opens. Many fruit owners in Guangdong and Zhejiang drove directly to buy Yanling yellow peaches planted by Zhang Xiaohui. Zhang Xiaohui calculated carefully that, excluding all kinds of costs, he earned more than 100,000 yuan that year. Although he earned almost the same as working in the city, only he could deeply understand the joy and achievement, and only he could understand the hardship and sweat paid during this period. In retrospect, he smiled and shook his head. He said that he would not be young if he did not struggle.

At first, Zhang Xiaohui started the villagers to plant Yanling yellow peaches, but almost no one responded. Now the villagers and the surrounding poor families are rushing to ask Zhang Xiaohui to give them guidance. Through the leading role of Zhang Xiaohui, many fruit growers in the village now plant Yanling beautiful yellow peaches.

Zhang Xiaohui (left) inspects the planting base of yellow peach

"in order to better open up the market and enable friends from all over the country to buy authentic Yanling yellow peaches, we have established Leyou Electronic Commerce Co., Ltd., and set up the Yanling e-commerce Red Army team. through Taobao stores and WeChat merchants and other channels for online sales. In the morning picking, sorting, packaging, afternoon express delivery, about 2-3 days can be delivered to customers. Although yellow peach is not yet on the market, our pre-sale has received a lot of orders from new and old customers. " While introducing to us, Zhang Xiaohui turned on the computer to show us the customers' orders.

Sweet yellow peaches hanging all over the branches

In recent years, the state has been advocating "mass innovation and mass entrepreneurship." more and more college students choose to return to their hometown to start a business. I believe that through Zhang Xiaohui's entrepreneurial story, he, who brings us full of positive energy, will certainly inspire more aspiring young people to embark on the road of entrepreneurship and wealth, and drive more villagers to shake off poverty and become rich together.

[edited by Li Xiaoliang]