Six townships in Zhenba planted 500 mu of chili peppers.

"The pepper plant I planted last year was named the 'King of Chili Peppers' in town. The government rewarded me with 3000 yuan. That pepper plant is equivalent to feeding a fat pig!" Speaking of winning the town's "Chili King of the Year" last year, Qian Shunbing, nearly 60, couldn't hide the joy and pride on his face. "Last year, my family planted 2 mu of chili, excluding the cost of more than 1000 yuan, net income nearly 10,000 yuan."

Lao Qian is the direct beneficiary of Zhenba County's pepper industrialization management mode, which takes "order pepper" as an effective way to increase farmers 'income based on resource advantages and local conditions, and explores the market leading factory, factory leading base and base connecting farmers.

In recent years, Lifeng Agriculture and Animal Husbandry Development Co., Ltd. in Liba Town of the county has successfully joined hands with Sichuan Chengdu Taste Family Group to vigorously promote the cultivation of ordered chili peppers in towns and villages conforming to chili growth. With the mode of "company + cooperative + base + poor household", Zifeng Pepper Professional Cooperative, an enterprise affiliated to Lifeng Company, signed pepper planting and purchase contract with growers to implement protection price purchase; The cooperative uniformly provides seedlings, fertilizer and other materials to pepper growers, and makes pepper farmers "wear safety belts" to grow pepper by means of advance investment in the early stage and deduction after the purchase, which greatly improves farmers 'enthusiasm for developing pepper industry to become rich.

At the same time, in order to ensure the sustainable and healthy development of pepper industry, the county integrates funds through multiple channels to provide fund subsidies and policy support to pepper growers; A technical service team was established to provide technical guidance on pepper planting from land preparation and fertilization, transplanting and planting, field management, product purchase and other links, and centralized training, production demonstration, technical consultation and other training means were adopted in the field management link to train more than 2000 farmers. Implement registration management of agricultural product quality and safety production, establish agricultural product quality and safety production management system, record and register the whole process of fertilization and medication in the base, so as to ensure the quality and safety of pepper products.

Up to now, the county has standardized and standardized planting order pepper of more than 5000 mu in 6 towns, which will drive more than 2000 poor households to increase income.