The Tourism Bureau actively guides the tourism industry to inject strong impetus into the seven elements of the transformation and development of the tourism industry.

The Tourism Bureau actively guides the tourism industry to inject strong impetus into the seven elements of the transformation and development of the tourism industry.

In order to effectively guide the transformation and upgrading of the overall tourism industry, enhance its ability to receive emerging markets and optimize service quality, the Tourism Bureau of the Ministry of Communications has completed 7 study courses, 7 industrial media meetings and 8 deep line-stepping experience trips on December 15, 106. a total of 1006 tourism-related operators and 1147 people attended, resulting in as many as 31 kinds of tourism industry clusters. The largest number of people have been planned for this type of activity over the years. According to tracking 225 participants in the travel industry, up to 90% of the interviewees said that they had started to introduce new business methods, while nearly 85% of the interviewees said that they had started to open up new sources of customers, indicating that the program has a diffusive effect and has brought diversified changes and source-expanding benefits to the travel industry.

This is the second year of the Tourism Bureau to launch tutoring travel industry transformation program activities, different from the first year for Lu Tuan travel agencies, this time mainly aimed at the traditional business model of the travel industry counseling, looking forward to pull them to engage in a new type of service, learning network management knowledge, and from the traditional to see the flower itinerary, the transformation deepened to the local characteristics experience itinerary, "before handling the main activities. Special arrangers study courses on new concepts such as innovative products, Muslims and online marketing, hoping that they can transform new ideas, use "new thinking" to create sensible marketing to connect customers, and develop southward "new markets". And use the network "new tools" to open up new sources of customers.

The Tourism Bureau said that "multiple layout" has always been its policy, and emphasizes improving the risk control ability of operators. At this stage, the government's tourism policy is to give priority to global layout and quality optimization, under the principles of "innovation" and "sustainable". Quality and promote tourism. In the future, the Tourism Bureau will not only continue to guide the brand development of the tourism industry, improve the operating physique of the tourism industry, assist the e-commerce of the industry and create competitiveness, but also hope that government departments and the tourism industry will work together to inject a strong driving force into the development of tourism with seven elements: new power, new scenic spots, new elements, new products, new technology, new customer groups, and new economy. Together with the construction of Taiwan to become a "friendly ∙ smart ∙ experience" an important tourist destination in Asia.

The ▲ Tourism Bureau actively guides the tourism industry to transform and expand the source of seven elements to inject strong momentum.