Organic vegetables are ramming, Xinbei hardware department store is looking for green farmers to set up a special area.

Organic vegetables are rammed, Xinbei Hardware Department Store is located in the establishment area of Qingnong

In recent years, consumers have become more and more concerned about food safety, making organic fruits and vegetables a new favorite on the dining table. The most popular local residents in Linkou, New Taipei City, are also optimistic about the green gold business opportunities. They have found young farmers in the local area to cooperate in launching organic vegetable counters. The organic vegetables of these young farmers are widely praised for their quality, and they have even won the favor of Hao Nong City Organic Safety Food Store in Taipei's Daan District.

Through the "New Taipei City New Farmers Counseling Program," the New Taipei City Agricultural Bureau visited 4 farms to understand the business philosophy and design packaging in CI(Enterprise Identification) mode according to the needs of the production products, and assisted in the establishment of the "Linkou Organic Small Farmers Alliance," combining the power of brand image and unity to expand popularity and improve sales effectiveness. Students from the School of Management of National Taipei University of Commerce also assisted in the design and layout of display cases. While communicating and coordinating with young farmers, Students are more aware of the importance of caring for their native land and friendly land.

Manager Ling of Jiale Life Hardware Department Store said that the establishment of an organic area to sell organic fruits and vegetables produced by local young farmers not only makes the store sales items more diversified, improves the unit price of customers, but also increases the convenience of people's shopping, so that buying vegetables is not only a single option to the traditional market, but also helps small farmers in the local area, provides stable sales channels, and creates a win-win situation for consumers, small farmers and stores.

Li Wen, director of agriculture in New Taipei City, said that from the food safety storm to the post-food safety era, consumers have become more and more strict about the freshness and safety of food ingredients. The Agricultural Bureau has also kept pace with the times. In addition to devoting itself to the promotion of organic agriculture, in recent years, it has also actively assisted young farmers, the second generation of farmers, graduates of agricultural colleges, job transfer personnel and other agricultural freshmen to join the Agricultural Bank of China. It is also expected to use the successful case of "Linkou Organic Small Farmers Alliance" to throw bricks and lead jade. We will recruit more new farmers who are willing to join the agricultural industry and shops willing to invest in organic agriculture promotion to create a safe and secure agricultural production and marketing system.

▲ Organic vegetables are rammed, Xinbei Hardware Department Store is located in the establishment area of Diqingnong