Fair meeting: RT-Mart publishes false information about the price increase of toilet paper and fines 3.5 million yuan.

Fair meeting: RT-Mart publishes false information about the price increase of toilet paper and fines 3.5 million yuan.

At its 1375th committee meeting yesterday (14), the Fair Trading Commission decided that Da Yun Fa Circulation Co., Ltd. (hereinafter referred to as Da Yun Fa Co., Ltd.) issued false information about the price increase of toilet paper to promote sales, misleading consumers and causing a sudden imbalance between supply and demand of toilet paper commodities. In order to affect the order of communication, a fine of NT $3.5 million was imposed in violation of Article 25 of the Fair Trade Law.

Before the fair meeting, it took the initiative to file a case for the joint action involved in the proposed price adjustment of the toilet paper industry. in the course of the investigation, it was found that in order to promote the toilet paper promotion period of the company from February 23 to February 27, on the morning of February 23, a public relations mobile phone and e-mail sent the message "toilet paper is sure to soar by 30% by 5 times" The content is written by Dayun Fat and sent to all major media on its own initiative.

Fair will point out that from the perspective of store revenue and the number of stores, Dayun Fat appears to be the main operator of domestic volume stores. The company released on February 23 is the overall view of the news, with the title "toilet paper is sure to rise by 30%." it further mentioned the possible time and magnitude of the increase, and then brought out the company's toilet paper promotion plan from the same day to 27, and announced that it would continue to maintain the low price strategy of toilet paper. Before and after comparison, the company first uses the upstream large factories of toilet paper to determine the unconfirmed message of price increase, and then explains the promotion plan, trying to take advantage of the opportunity to attract consumers to favor the promotion plan is very clear.

The Fair will say that the brand toilet paper, which is called "can be named" in the news message of Grand Runfa, "the increase is not 1% or 3%, but as high as 10% to 30%" and "the earliest point of increase will fall in mid-March." words such as "the slowest rise must rise before April", but the upstream toilet paper manufacturers have not completed price negotiations with Datun Fat, and there is no basis for determining the time point and range of increase. From the beginning, the Dayun Fat Company was unable to provide supporting information to confirm the 30% increase, and it was clear that after comparing the evidence presented by the Dayun Fat Company and the upstream toilet paper supplier, the company carried out promotional activities with false information that misled consumers.

The Fair Society finally said that Dayun Fa Company carried out false promotions with toilet paper price increases that misled consumers, resulting in an abnormal phenomenon of sudden imbalance between supply and demand in the toilet paper market, which was enough to affect the order of intercourse. It has violated the provisions of Article 25 of the Fair Trade Law, so it will be punished. As for whether the toilet paper manufacturer's proposed price adjustment is involved in illegal joint acts, Fairness will continue the investigation.