The new Imperial Palace. The heart links the southern courtyard of the Imperial Palace with a good partner of art and culture.

The new Forbidden City. Heart Link Forbidden City South Courtyard and Art and Literature Good Companion Start Walking

On the 12th, the southern courtyard of the National Palace Museum held a special media meeting entitled "Connecting Art and Literature, Cultural Travel and Appreciation". Lin Zhengyi, president of the National Palace Museum, personally took the stage to bring the public back to focus on the southern courtyard of the National Palace Museum with a new perspective, a new image, and a cut of life and place. President Lin Zhengyi sincerely presented a proposal to link culture and life, announcing that the South Courtyard of the Forbidden City will launch a large-scale art exhibition with bright spots every month from now on, and successfully launched a dual-brand cooperation with McDonald's Taiwan, a high-quality lifestyle brand. In the future, he will actively work with local art and cultural partners to create a "common glory circle of the South Courtyard of the Forbidden City", recommending the South Courtyard of the Forbidden City as the first choice for cultural travel, and inviting all Taiwanese people to experience daily beauty and create a better life and memory.

Since taking office, Dean Lin Zhengyi has vigorously promoted the "New Forbidden City Movement #NEWNPM Link to You". At the opening of the press conference, he first elaborated on the new image of the "New Forbidden City", saying that he would create a link between the South Courtyard of the Forbidden City and the "new" and "heart" on the ground by expanding the participation of the public and all sectors of society, in an effort to let the South Courtyard of the Forbidden City enter life and go deep into the place, providing the people with an amiable aesthetic of life and a multicultural experience.

Dean Lin Zhengyi further revealed that the Palace Museum South Campus will expand its four major action strategies of "art and life connection,""culture and education connection,""local culture connection" and "museum business connection" with the policy of "culture takes root and art enters life." The on-site announcement includes "art life project" and "youth art tour project."(Summer for Youth Arts Festival, Autumn for Asian Arts Festival),"" Million Students Tour the National Palace Museum (South Campus) Project "," Local Cultural Tourism Industry Networking Plan "," Museum Group Cooperative Marketing Plan "and" Taiwan Museum Heritage Conservation System Construction Plan "were immediately launched, which is expected to open a new bureau in the National Palace Museum South Campus.

The aim of the press conference is to convey that the South Courtyard of the Forbidden City, as a museum, faces up to the needs of contemporary and future social development and actively responds to them. In the future, it will strive to integrate and promote cultural, living and tourism resources. Therefore, the meeting also recommended the theme of South Courtyard architecture and public art tour, cultural "light/green" travel,"daily life aesthetics class", etc., echoing the new image of the museum will focus on daily life, return from "life" to "history", connect historical scenery through the language of the new era, lead the public to discover "different times, the same daily life", let the South Courtyard of the Forbidden City truly enter the people's life, and become the era of the past, present and future. The Palace Museum hopes to develop potential target audiences through a comprehensive communication and promotion plan for new image creation and community relations management, and actively link up with the local cultural tourism industry of the South Institute with practical action plans to form a shared economic and artistic resource synergy.

▲ Limited souvenirs for the press conference of the South Court of the Forbidden City