Jindong Miao Nong plays "Internet +" WeChat circle selling seedlings

With a few clicks on mobile software on Jan. 9, several camphor plants from Tangya Town, Jindong District appeared in the form of pictures on Miaonong Zhang Qun's Wechat moments, which received 50 likes and 42 responses in just 15 minutes.

Fang Zhangqun, who has been in the seedling business for 28 years, is now a well-known seedling industry broker in Jindong, accounting for 90% of the promotion and sale of seedlings through Wechat in recent years. Just after replying to the private chat of Quzhou merchants and concluding a deal, he said with a smile: "I now have three or four mobile phones. I have 5000 friends on one WeChat account and have joined hundreds of WeChat groups. Whether it is buying or selling, information can be found quickly. "

The wider the seedling market, the more room for improvement in the sales price, the higher the income of seedling farmers. Fang Zhang Qun was one of the first people in Jindong District to buy and sell seedlings online, but he never thought that this sales channel could become his mainstream business. "Miao farmers' going to the market 'online must have a high-quality supply of goods." Huang Fei, director of the municipal forestry seed and seedling management station, which often gives technical guidance to Miao farmers.

The transformation of the seedling industry has also spawned a large number of online platforms to serve seedling farmers. On November 28 last year, the Miaoyou Seedling Information Service Center was established in Lipu Town, Jindong District. At the same time, the product information of dozens of Miao farmers also appeared in the official account of Miaoyou Wechat one after another. The seedlings are equipped with an "electronic ID card", which makes it more convenient to find seedlings online. "sales products: Arbor; classification: evergreen; product name: heather; product specification: meter diameter 80cm 100cm." In the official account of Miaoyou Wechat, the author clicks several options in order to easily find the products that meet his needs. On the interface, the picture is clearly visible and other information is also visible.

The change in consumption habits not only makes online and offline ties closer, but also innovates the mode of cooperation between Miao farmers and merchants. Cheng Weida, who runs hundreds of mu of bonsai gardens in Caozhai town, is the standard "Miao second generation". Five years ago, he spent more than 100000 yuan on publicity in various seedling magazines, but now through the operation of the online platform, such expenses are basically zero, but the effect has multiplied. On weekdays, dozens of large greening companies have maintained long-term contact with him online, and have established long-term and stable supply regulation relations in dozens of large-scale seedling farms in Jiangsu, Zhejiang, Shanghai, Hunan, Jiangxi and other places. "to cultivate high-quality seedlings in the base and use the online platform to do business, what is valued is no longer the wealth obtained from a transaction, but the accumulation of information such as contacts and market prospects." Cheng Weida said that with the promotion in previous years, its seedling sales last year are expected to increase by 30% over the previous year.

At present, Cheng Weida is looking for partners to build an operation team together. "in my vision, offline bases have specialized technical backbones to manage, and online commercial representatives who are proficient in the market also operate. Only in this way can we free up our hands to expand the planting area and make the industry bigger and stronger."

It is reported that Jindong District is stepping up efforts to promote the "Internet +" industrial model, through a series of measures such as concentrated demonstration and training, guidance of experts going to the countryside, and case studies, so that many rural farmers can get first-hand information and technology. At the same time, we will strengthen the construction of rural infrastructure and improve the conditions for access to the network.