The flower industry enters the 4.0 era

Last week, the 18th Kunming International Flower Show was held in Kunming. Flower enterprises from all over the country gathered in Kunming to set off a new round of brainstorming about "cloud flowers". The establishment of Yunhua Group and the signing of contracts between more than 10 investors from inside and outside the province and Yunnan (Honghe) Modern Flower Industrial Park have pushed forward the industrialization process of Yunhua. Wang Min, Party Secretary and Director of Agriculture Department of Yunnan Province, said when attending the flower exhibition: "The establishment of Yunhua Group and the start-up construction of Yunnan (Honghe) Modern Flower Industrial Park mean that Yunnan flower industry is undergoing major transformation, which will have an epoch-making impact on Yunhua industry entering 4.0 era. We will give full support and inclination in terms of projects, funds and policies."

Cloud flowers attract the attention of many investors

In recent years, Yunnan's flower industry has grown in scale, its layout has become increasingly reasonable, its main business strength has been continuously improved, its advantages have become more prominent, its products have become richer, its scientific and technological support capacity has been significantly enhanced, and the supply of new and excellent products has been continuously increased. According to the data from the Provincial Department of Agriculture, in the first half of 2017, the total planting area of flowers in Yunnan Province reached 1.21 million mu, an increase of 10.1% compared with the same period last year, the total output value reached 21.51 billion yuan, an increase of 11% year-on-year, and the total export value reached USD 97.965 million, an increase of 3.9% year-on-year.

Yunnan flowers are showing a stable and sustained growth of primary industry and a good trend of integrated development of secondary and tertiary industries; at present, they are entering a new stage of transformation and upgrading development. According to the data, in 2016, the output of fresh cut flowers in Yunnan Province was 10.06 billion, there were 2136 flower enterprises, and the income of flower farmers was 11.5 billion yuan. Among them, fresh cut flowers occupy more than 70% of the national market share, leading the national flower industry; while the production scale of edible roses, flowers and other processing flowers also ranks first in China. Or because of this, Yunhua attracted the attention of many investors, all parties capital gathered Yunnan flower industry. Since the beginning of this year, Poly Real Estate, Qingzhou Flower Group, Xianke Asia, Longshi Media, Kunchuan Group and other well-known enterprises have investigated Yunnan flower industry for many times to seek cooperation. Shanghai Aishang, Eurasian Flowers, Zhongkun Investment and other companies have settled in Kundian and started project construction.

Cao Ronggen, president of Yunnan Province Flower Industry Federation, introduced that after more than 30 years of development, the flower industry in Yunnan Province has shown a good trend of flourishing fresh cut flowers and potted flowers, seedlings (bulbs), greening ornamental seedlings, local characteristic flowers, processed flowers and flower tourism, and is moving towards a new business form of diversified categories and modernized production.

A number of flower technologies have reached the world's leading level

"Yunnan's flower industry advantages are not only in climate, but also in innovation and development." Kunming Yang rose horticulture limited liability company general manager Tong Zhou said. The hydrangea varieties independently developed by the company, such as "Lake Blue","Colorful Red" and "Blue and White Porcelain", can fully represent China's "voice", especially "Lake Blue" can be planted in the open air to adapt to the extreme temperature difference of flowers from minus 12 degrees to 35 degrees. The variety will be licensed to foreign producers in September this year.

In addition to Yang Rose Company, Kunming Anzuhua Horticulture Co., Ltd., Maitreya Pinyuan Horticulture Co., Ltd. and other flower enterprises have also made breakthrough progress in the research and development of substrate cultivation, water and fertilizer integration and other technologies in the past two years, which have been widely applied. Taking rose production as an example, under the planting management mode of the above-mentioned enterprises, the average yield of roses per mu can reach 115,000, and the output value per mu can reach 500,000 yuan, which is 3 times and 10 times of the average level of Yunnan Province respectively; the output value per mu of potted roses can reach 1 million yuan.

Du Jianhui, member of the Party Group and Deputy Director of the Provincial Department of Agriculture, introduced that Yunnan is the province with the strongest research and development strength of new flower varieties and key practical technologies in China. By 2016, 560 new flower varieties have been bred accumulatively, and 302 new flower varieties authorized by the state have been obtained, accounting for more than half of the total number of authorized flowers in China; the province has more than 100 innovative technologies and patents, 70 national, industrial and local standards have been formulated, and many flower cultivation technologies have reached the world leading level.

In addition, Yunnan flower products are constantly extending from ornamental to other fields. In addition to fresh cut flowers, there are rings, bracelets and other accessories made of flowers as raw materials, as well as flower health tea. At present, Yunhua has realized organic integration with cloud smoke, cloud medicine, cloud tea, tourism, food and daily chemical industries, creating diversified, rich and unique series of products. Especially flower tourism with flower as its theme has sprung up in western Yunnan; flower processing industry with edible roses and flowers as its main products has developed rapidly, and its refined products have gradually integrated into health care, daily chemical and other fields. The flower industry chain has been continuously extended, and the depth and breadth of industrial development have been continuously extended, accelerating the pace of integration of tertiary industries and multi-field integration of flower industry.

Cloud flower industry needs continuous transformation and upgrading

Although Yunhua presents a good trend of stable and continuous growth of primary industry and integrated development of secondary and tertiary industries, Wang Minzheng believes that the good development foundation of Yunnan flower industry does not mean that it will prosper in the future, and Yunnan still needs continuous transformation and upgrading and upgrading.

Some forecasts show that with the improvement of people's living standards, flower consumption has gradually become a personal consumption trend, and the national flower consumption is increasing at an annual rate of more than 10%. China, with a population of 1.3 billion, undoubtedly brings a huge potential consumer market for the flower industry. However, this market also has the characteristics of diversification and individuation, which requires the integration of various resources, the gathering of various production factors, the formation of leading industrial development, and the improvement of the ability to resist market risks. To this end, at this flower show, Kunming Industrial Development and Investment Co., Ltd., Kunming Dounan International Flower Industrial Park Development Co., Ltd. and Yunnan Jinyuan Flower Industry Co., Ltd. signed a strategic cooperation agreement to jointly form Yunhua Group to promote the output value of Kunming flower industry to reach 10 billion yuan at the end of the 13th Five-Year Plan. At the same time, Yunnan (Honghe) Modern Flower Industrial Park held a special investment promotion meeting, and more than 10 investors from inside and outside the province signed cooperation agreements with the park.

In Cao Ronggen's view, the establishment of Yunhua Group is the need of industrial development, but also the need of regional economic development. Similarly, the construction of Yunnan (Honghe) Modern Flower Industrial Park is not only an important carrier to improve the development level of Yunnan flower industry, but also a platform for government-enterprise exchanges and cooperation. Industry analysts believe that Kunming is the core area of Yunnan flower industry development, but with the acceleration of urbanization process and industrial transformation and upgrading pace, Kunming flower industry must shift from the past development mode to the top of the industry, to flower trading center, headquarters center, cultural center and so on. Therefore, the establishment of Yunhua Group and Yunnan (Honghe) Modern Flower Industrial Park are actually one of the important bearing platforms for Yunnan flower industry to enter the 4.0 era, and are also important starting points for promoting the structural reform of Yunnan agricultural supply side.