Are you still jumping?

DaDa / tr. by Phil Newell)

Are you still jumping? DaDa asks questions from the soul with sincerity. Some time ago, at the beginning of 2018, WeChat Mini Programs's "Jump" could be said to have swept the country overnight. BGM from Mini Game can be heard almost everywhere for both men and women, regardless of age. Its favorite degree is almost more than the hot online games, of course, DaDa is also a member of the enthusiastic pursuit. But Mini Game is Mini Game after all, easy to operate, mindless, and only hot for more than half a year. However, "jumping" has become the door for WeChat Mini Programs to open up business opportunities. "Jump" is not as hot as it used to be, but Mini Program games emerge one after another, and there are endless invitations from friends in various WeChat groups, what idiom contests, disappear look, pinball and so on. It can be seen that the development of Mini Program has gradually entered people's field of vision.

One of the reasons why WeChat Mini Programs is so hot is also related to its own "attribute". Today, DaDa will give you a formal understanding of it. WeChat Mini Programs, Mini Program for short, English name Mini Program. (yes, people also have an English name) is an application that can be used without download and installation. Knock on the blackboard! This is the point, there is no need to download and install. This sentence is good news for many mobile phone users. Although the amount of memory of the mobile phone is getting larger and larger, it can not stop more and more application software, and the amount of software is getting bigger and bigger. Do people often feel that, ah, after only a few software, there is not enough memory on the phone? But Mini Program appeared! You don't have to download to use the app and play with Mini Game, which is neither brain-consuming nor time-consuming. This is the fundamental reason why Mini Program is hot. As the saying goes: where there is demand, there will be market. It can be seen that this sentence is not just words.

On January 9, 2017, Mini Program, which Zhang Xiaolong posted on Wechat Open course Pro, was officially launched, and users can experience a variety of services through Mini Program. On December 28, 2017, Wechat's updated 6.6.1 version opened Mini Game, and the Wechat launch page also highlighted Mini Game's "jump". Judging from the popularity of "jump", there is no doubt that Mini Program has successfully entered the public's field of vision. For users, they no longer have to worry about the problem of too many applications, which will be ubiquitous and available at any time, without the need to install and uninstall; for developers, Mini Program has a low threshold for development, and the complexity and difficulty of development is much lower than that of APP, but at the same time it can meet basic applications. In addition, Mini Program and Subscription account, service number, enterprise account will become a parallel system, can jump to each other.

Zhang Xiaolong, the father of Wechat, once mentioned that Wechat's original intention is not to become a platform for spreading content, but to be a platform for providing services, so the Wechat team specifically drew up a service number, but the service number is mainly to provide services. Based on an appeal, "this is not what we want to see. Now we will develop a new form called the application number. " Today's Mini Program is the application number that was put forward at the beginning.

The biggest highlight of Mini Program is that Wechat provides rich framework components and API interface for developers to call. It includes: interface, view, content, button, navigation, multimedia, location, data, network, gravity sensor and so on. With the help of these components and interfaces. Mini Program based on Wechat can maintain the same experience as independent applications in terms of runnability and fluency. The strategic demands of Mini Program and Wechat to "connect people and services" fit best. Wechat successively launched Wechat dispel rumors Assistant, Tencent Transit QR Code and so on, which have brought great convenience to our lives. We can see that Wechat attaches great importance to the development of Mini Program. The function, rhythm and license released by Mini Program are also beyond our imagination. It can be seen that Mini Program will become a main axis of the whole Wechat ecology in the future.

The development and popularity of Mini Program undoubtedly provides a good opportunity for innovative entrepreneurs. The development market of application software has begun to be saturated, and there are a series of problems such as large software storage, high promotion cost, reduced traffic and so on. Lightweight applications such as Mini Program have gradually become a trend, which not only solves some problems in APP, but also provides a starting point for innovative entrepreneurs. Where Mini Program will go in the future depends on whether consumers Pick it or not.