What about the new retail era of the Internet?

DaDa / tr. by Phil Newell)

The concept of retail must be familiar to everyone, but what kind of existence is "new retail"? What is the difference between "new retail" and traditional retail? Where is the new "new retail"? Today, it is still up to DaDa to unravel the secret of "new retail".

What is "new retail"?

"New Retail" means that enterprises rely on the Internet and upgrade the production, circulation and sales process of goods by using advanced technologies such as artificial intelligence and big data, so as to reshape the business structure and biosphere, and a new retail model with deep integration of online services, offline experience and modern logistics. Don't you understand the above? Ok, don't worry about that. DaDa will give you a simple example. "New Retail" is just a more efficient way of retailing, the key point is more, faster, better and more economical. To put it simply, it is to co-ordinate all the services around the customer as the center, so as to achieve the purpose of making it more convenient for everyone to make a profit. Have to say, in today's online and offline stores are showing a weak state of development, "new retail" is undoubtedly to bring businesses a new sales model, so as to turn the tide.

Where is the new "new retail"?

First, there are more kinds of goods. Take offline retail stores, such as convenience stores in the community. As an offline store, compared with online stores such as Taobao, it has geographical advantages, but it is also limited by geographical space. Convenience stores basically store the daily necessities used in people's lives, of course, the variety is limited. So, can we use the advantage of new technology to break through the limitation of space? By setting up App or any group chat, we can establish a connection among all the fruit supermarkets, milk tea stores, and even fast food stores in a certain range around us. when consumers spend in the convenience store and want to buy something else, they can place an order through App, and the goods will arrive within 20 minutes, which expands the service content of the convenience store, which is the new retail of the convenience store.

Second, the speed is faster. In today's fast-paced era, people's work and life are all based on speed, the more time-saving the better. It takes two hours to go shopping within 2km, half an hour to go to the convenience store within 1km, and two to three days for online shopping, from placing an order to receiving express delivery, and even longer in remote areas. Is there any way to shorten the time? For example, the unmanned stores that can be seen everywhere on street corners, or the unmanned vending machines placed in a corner of the company, put the goods directly at your hand and can be bought at any time if you want. Of course, there are still some problems with unmanned sales, such as people's honesty is likely to increase transaction costs. In addition to unmanned sales, there is also the gradual development of drone transportation, big data operation, perhaps, one day you place an order in Taobao, the order can be delivered within a day, perhaps, push open the window and there is a drone parked on the windowsill to bring what you want. Did you feel very moved when you heard this? This is faster "new sales".

Third, better products. Science and technology are revolutionizing and technology is advancing. As you can see, artificial intelligence has gradually entered thousands of households, and our daily necessities are no longer the original appearance, such as brooms used in sweeping the floor, upgrading to vacuum cleaners, and then upgrading to intelligent machines; the trash cans in millet grocery stores even have the ability to analyze health; watches worn usually can also detect the wearer's health. The original communication tool, mobile phone, is now not just a communication function, it can be said that a mobile phone dominates the world. I don't know if you have ever heard of the home of the world tycoon Bill Gates, which is intelligently controlled from the inside to the outside, and the temperature is adjusted to the most comfortable and suitable temperature for the human body at any time. These are product upgrades, better and smarter products to make people's lives more convenient. This is the better "new sales".

Fourth, online and offline interconnection. Since the development of e-commerce such as Taobao, JD.com, SUNING, and so on, there has been a split between offline and online sales models. Although the offline stores are close to each other and the quality is guaranteed, the varieties are not complete, while the online stores have a full range of types and cheap prices, but they take a long time to transport, and the quality is not guaranteed. But if we combine offline stores with online stores, we can avoid these problems to a great extent. Here to give you another example, Taobao's popular snacks: good goods shop. It has opened offline stores and storage warehouses in busy areas of major cities across the country (except in remote areas). The online store is responsible for providing orders, and the offline store is responsible for nearby distribution. It not only saves time, but also meets the diversified needs of people. Therefore, it has always attracted people's attention. Quality stores are a good example of online and offline connectivity, and this sales model is what we call "new sales".

Where is the future of "new sales"?

With the development of e-commerce, it has occupied the dominant position in China's retail market. However, with the gradual landing of the "new retail" model, online and offline will gradually transform from mutual independence and conflict to mutual promotion and integration. The business model and path of e-commerce will change fundamentally. When all physical retail has obvious genetic characteristics of e-commerce, the traditional sense of e-commerce will not exist. of course, the conflicts brought by e-commerce to the real economy will dissipate and become history.