Change the production mode of leek and develop bonsai leek to sell 10 million yuan a year

Grasp the rigid demand that people attach importance to food safety

Chai Huilong, who was born in 1989, founded a company with 400 employees in his sophomore year, which is called Chai million by his classmates.

When I was in college, I often heard of various incidents of leek poisoning, which seriously affected the selling price of many pollution-free leeks. Leek is a rigid demand of northerners. In winter, almost every household has to eat leek dumplings, but due to the chaos of the market, the leek on the market can only be sold for 4 yuan a jin at most. Chai Huilong, who lives in Chaijia Village, Zhangqiu City, is very aggrieved for his hometown. After a busy year, even if the harvest was good, the wild could not sell a good price. Facing an annual salary of 200000 after graduating from college, he decisively gave up choosing to go back to his hometown and lead the villagers to become rich.

In order to change these problems, we must change some of the ways and methods of agricultural production and management in the past from many aspects. He decided to give priority to family farms, supplemented by farmers' cooperatives. First make yourself into a specimen, and if successful, then publicize it to the farmers. Rent 40 mu for mass production of leeks, specially for supermarkets, such pollution-free leeks can be sold for 30 yuan and 40 yuan per jin; another 10 mu specializes in making leek bonsai to meet the personalized needs of consumers.

Let the citizens cut leeks at home

Winter is the peak season for leeks. After the traditional leek is taken out of the soil, it is not conducive to preservation and is not fresh after being kept for a long time. So the bonsai leek was developed to solve the problem of high price of traditional family leek potted plants. the raw material is still pollution-free leek from Chaijia village, but it is cultivated in the greenhouse with organic fertilizer and packed with a unified mud pot. as a result, the output and quality have been improved, forming a standardized product appearance. A good means of raising seedlings ensures the survival rate of leek seedlings, which makes it possible for leeks to enter the lives of citizens.

Changing leeks into potted plants not only solves the problem of cutting and eating at any time, but also can be used for appreciation. Each pot of leek can be cut 3-5 stubble, each time is fresh. We sell products, not ingredients, the market response is very good, each pot of leek can be sold for 79 yuan. When the citizens have finished eating, they also book and buy from us, and we distribute them according to the community. According to statistics, potted leek earns 10 million a year.

Ensure the supply chain through cooperatives

With sales and word of mouth, it is necessary to ensure the supply chain.

Getting rich first led to getting rich later. After his demonstration, the villagers joined in one after another, set up cooperatives, managed sales uniformly, and finally made profits together.

He believes that quality has given the brand a steady stream of vitality, no matter how good the product is, it is not allowed to go too far. Local leek farmers all have 30 years of experience in growing leek, and the technology is mature. A little management can ensure the quality of leeks, mutual supervision, mutual trust and supervision, agree not to sprinkle pesticides, farmers also know that not spraying pesticides is the greatest competitiveness of leeks.

This article comes from the business brother, the entrepreneur family authorizes the release, slightly edits, the copyright belongs to the author, and the content only represents the author's independent point of view.