It took two years for this post-1995 girl to build China's largest agricultural experience project worth 1 billion yuan.

Born in 1995, founder of O2O project on 8,000 mu farm.

Round A financing is 30 million oversubscribed with a valuation of 1 billion

-- this information is put together

Once again tease the audience's nerves.

Today, the "post-90s entrepreneurial myth" is rampant and repeatedly questioned.

People can't help but ask: why on earth is she?

She came out as a Weibo dancer when she was a freshman, did a small business of buying and selling on campus, and accumulated the first bucket of gold; a sophomore planned public welfare project products, and a junior joined the CEIBS "e-Farmer Plan" to explore the development strategy and model of agricultural projects, and then became a co-founder.

More surprisingly, her 22nd birthday party became a live concert-16 rock bands, 7 live video websites, 50 Harley motorcycles, 20 RVs and 100000 high-pressure sizes. and she is not a star, nor is she a rich second generation, and her way of growing up is even a little "savage".

Putting aside these halos of the protagonist, she is more like a twittering, neurotic girl.

When I first saw her Wechat moments, I was startled by the girl's blatant surprise. Words such as frigidity, sex, sex and sex appeared frequently, and it was not too much to describe her as a maverick. When I really chatted with her, I found that she was actually very frank in real life, and the topic was often led to various fields by her. "good soil" and "not funny" are the words that often appear in her mouth. She will complain in a sharp and exaggerated tone that the "big tricks" she has encountered can only blow water, and when it comes to funny places, she will laugh first.

Perhaps it is this frank, full of ingenuity and action-driven character that has made her break out of many bets with capital.

Her name is Mingming and she is 24 years old.

Is the founder of Baobao Farm.

It is the International Division of Alibaba Group and the Rural Taobao Division.

The only post-90s mentor who jointly signed the contract.

And was awarded "the most commercially valuable post-90s woman in China in 2015".

Awards such as "2016 Chinese Agricultural Innovation Brand Women".

It took less than two years

"Baobao" has become the largest agricultural experience project in China.

How did she do it?

What's so special about her farm?

Generally speaking, the business model of Baobao Farm is online sales + offline experience.

Online sales, through agricultural and sideline products, vegetables, fruits, flowers and potted plants and other products and agricultural tourism, leisure and tourism service industry online and offline management, sales of farm green vegetables, poultry and all kinds of preferred food, to achieve one-stop user experience services, created the O2O agricultural brand.

Offline physical operation is very much like moving all kinds of daily activities of the city to the farm, and every facility is particularly lovely. In addition to farming experience, there are also chess and card singing entertainment projects, themed restaurants, container inn accommodation, conference centers and other projects that meet the individual needs of different tourists.

In April 2014, Baobao Farm was a wasteland overgrown with weeds. It has been deserted, full of half-leg-high mud walls, deep ponds and meadows. In 2014, Mingming persuaded several big names in the industry to co-establish "Baobao Farm" with her, taking 8000 mu of land in Sanshui District of Foshan City to do experiential modern agriculture.

Baobao Farm, which covers a total area of more than 8700 mu, is an important place for offline experience of Baobao project, with dozens of functional areas. It integrates multi-functions such as parent-child entertainment, eco-tourism, farming experience, outdoor development, golf practice, picnic barbecue, wetland landscape and commercial services.

Wild cooking area: covers an area of 16854 square feet, can receive 200 people to eat at the same time. Equipped with a large firewood stove with farm characteristics, you can personally experience catching live chickens, fishing for fresh fish, breaking firewood sticks and lighting a stove, making cooking more fun.

Practice area: covering an area of 13379 square feet, learn to cultivate and work, experience the sufferings of farmers and enjoy the harvest; the frog ponds next to the garden are for amusement, roll up trouser legs, touch snails and catch frogs.

Expansion area: covers an area of 29006 square feet and can receive 300Mel 500 people. There are water development and land development projects.

Parent-child area: covers an area of 8060 square feet and can receive 2000,000 people. Ad hoc naughty castle, animation, mobile games and other entertainment facilities; after the game can go to the ecological restaurant for dinner.

Bird watching area: covers an area of 33812 square feet and can receive 50-80 people. The lakeside wharf is an art building built with plank bridges as the main body; kayaks can be rented and bird watching binoculars can be set up.

In addition, there is a fishing area, which covers an area of 212885 square feet and can receive 2000 people at the same time. Flower appreciation area, covering an area of 42182 square feet, can receive 50-80 people. Huatian transparent glass house; colorful trees and flowers; you can also experience alternative ways of flower appreciation by flower path cruise. One mu of space, covering an area of 62304 square feet, can receive 100,300 people. One mu of space is divided into two parts, the Baobao public planting area of 500 hectares and the private land of 166 hectares. The public planting area can use the shared space to purchase chicken and rabbit seedlings for breeding. 166 yuan of private land can be rented container inn to build personal accommodation, of which 66 yuan planting area is completely arranged according to the wishes of the individual, and the harvest belongs to the individual.

Throughout the farm, the eye-catching innovation is the Container Inn. The "Container Inn" is made from abandoned large containers and placed in the countryside, with all kinds of green seasonal vegetables planted in front of the door, surrounded by fences, and equipped with perfect irrigation facilities, which can provide tenants with full fun in farming.

"whether it is starting a business or doing business, the problem of people is the fundamental problem. To seek development and dare to innovate, we must be good at employing people. The future is a new Internet era, and the development of agriculture must make good use of the Internet as a powerful tool. The key point is that the transformation of agriculture should retain young people."

In Mingming's view, the transformation of agriculture should retain young people. Embracing young people means embracing the future and grasping creativity deeply. Creativity will attract more attention and create the flow of people, which is the entrance of flow, which will also promote the transformation and consumption of agriculture.

8000 mu farm, with an average daily passenger flow of 3000 people. In May 2015, Baobao Farm completed round A financing of 60 million yuan, and in November 2015, the second round financing of round A was over 100 million yuan.

Mingming said: "Agriculture has great potential and development power in the future, and we have gradually learned about the play of agriculture + the Internet. Online teams are planned for Internet development, design, e-commerce market channels, cultural communication and development, and so on. All serve an industrial chain, and potential members in each field are selected to take charge of a team, retain particularity in universality, and eventually integrate into the corporate structure."

She also believes: "Agriculture is the primary industry, leisure agriculture belongs to the service industry, the flow and influence of leisure agriculture can promote the development of agriculture."

Mingming's team developed 2600 mu of 8000 mu of land into a "one mu space": transform an acre of farmland into an independent courtyard, decorate it into a luxury suite with abandoned containers and connect it with water and electricity. Customers can pay a certain fee to enjoy the right to use "one mu of space" for one year, can live, weekend holidays, family and friends get together. There are special people on the farm to help customers grow organic fruits and vegetables in the courtyard and deliver them to their homes by express delivery on a regular basis.

At the same time, customers can also order other products such as native pigs and chickens produced by the farm online. In addition, there are many special features of "Baobao Farm".

In the future, Mingming and her team want to turn the 8000-acre farm into the largest offline experiential agricultural store in China, but her ambition is much more than that. She wants to develop the farm into a parent-child amusement park with the largest agricultural theme in China.

As for the future of Baobao Farm, she said frankly that she would take the route of capital, and now there is also a top-level design. Those employees who recognize Baobao Farm can subscribe for the original shares at the employee price, so that employees can become shareholders of the company and enhance the cohesion of the company.

Mingming said: "many people are not optimistic about agriculture, think that agriculture is cultivated land to grow vegetables, sunrise and sunset, it is very hard." But suffering is inevitable. Anyone will suffer for a while at any stage, but not for a lifetime. Agriculture is an industry with vitality and unlimited potential. It is different from real estate and scenic spots, agriculture will change with the seasons and weather and other external factors, this is a smart ecosystem. Users can participate in more play with the combination of agriculture, forestry, animal husbandry, sideline and fishing. Compared with many fixed scenic spots, heavy assets are difficult to change, and agriculture is much happier! "

This is not only the best of times, but also an unknown age. When many post-90s have devoted themselves to the Internet field, they obviously do the opposite: "I just like traditional industries." The Internet is a very important tool in this era. It is an invisible hand that permeates all industrial chains. As the post-90s generation, especially the generation born in 1993, they grew up with the Chinese Internet. It is clearly changing the profit way of traditional agriculture with the help of the Internet.