A clean stream in advertising. A legend of the Japanese liquor industry.

People in the advertising copywriting industry all know that the market is rapidly changing, and advertising strategies will change accordingly. However, Japanese iichiko soju, since 1984, has adhered to its own way of literature and art for 30 years, producing hundreds of posters and hundreds of advertising slogans, with almost no change in style, which can be called a clear stream in the advertising industry.

Most of the posters are scenery photos, which are also personally produced by Hebei Xiu, a professor at Tokyo University of Arts. At first, due to the lack of advertising expenses, plane can only be put on the subway, but over the years, this has become a unique style of iichiko soju. It quietly accompanies passers-by like a calendar, and every time it turns over, it heralds the coming of a season.

1984.04

Where can I drink iichiko?

1986.05

Put some wind in the soju.

1987.01

Prepare a pot of wine to be placed among the flowers-- Li Bai

1989.03

There is no map, but there is time.

1990.01

Repetition of the calendar

1991.10

Engraved lights, friends, jokes.

1992.11

To a room with ancient books.

1993.08

Like a day in a nostalgic movie.

1994.09

The grass will wither and sprout.

1995.03

Meet with the spring breeze today.

1996.10

It was the wind that went first.

1997.10

Mori's meditation.

1998.10

Here comes an unmanned train.

1999.09

Under the stars, above the sand.

2000.08

Dust and fantasy.

2001.04

In the land of hundreds of millions of years.

2002.06

Where one summer belongs.

2003.09

Autumn.

2004.01

A view of a clear sky.

2005.08

Look at the summer track quietly.

2006.10

The sky is vast, and so is heaven and earth.

2007.04

Let's talk slowly like we used to.

2008.08

The sea traveling alone.

2009.12

The sun came from out of nowhere.

2010.07

Little me standing on the sea.

2011.01

These are flowers in full bloom after exposure to the sun.

2012.02

Take a walk by the lake.

2013.03

In front of the flowers, appear to be in a hurry.

2013.10

Ah, Hello again.

2014.04

It is quiet and steady in late spring.

2015.01

On the day of Chunxia.

2015.02

Waiting for spring alone.

2015.05

This kind of thing can happen.

2016.08

Unconsciously, suddenly this summer.

2017.06

Got the mango.

2017.07

It was a summer day.

2017.12

The light of winter.

Picture: iichiko

Everything is wonderful, there is a praise mall in the flower school.

There are flowers and love, a school of flowers