Take you to explore the most beautiful flower tea shop in Japan-- the perfect combination of flower shop and tea shop.

To open a flower shop is the dream of many people, and it is also the wish of many people to open a teahouse.

"Why not put it together? "

So thought Hideki Inoue, the owner of Aoyama Flower Market in Tokyo, Japan.

In fact, Inoue has successfully opened the Aoyama florist (Aoyama Flower Market) across Japan, becoming a famous chain of 77 florists across the country, which can be seen in subway stations, stations, supermarkets and even streets.

This chain flower shop opened in downtown is different from other flower shops that are always too neat. The flowers displayed and sold by the Castle Peak flower shop are somewhat messy, but they are incomparably rich. They import exotic flowers that can not even be named from all over the world. Lots of magnificent flowers are put in buckets to sell.

On the other hand, the local flowers shipped from various parts of Japan to Tokyo are even more vibrant, with the joy of being far away from the city and returning to their hometown, making people do not want to take their eyes away at all.

The owner of the Aoyama florist, Yingming Inoue, who was not a florist, opened the shop impressively, making it look like a fashionable shop selling fresh bread and cakes on the way to work. Every day, there are recommended flowers according to the season, which makes people linger, just like spring is the season of tulips in full bloom, the flowers in the flower shop are stacked high, and May is the time for peony to be in full bloom. I can't help but buy a bouquet of flowers to go home.

The business philosophy of Qingshan Flower Shop is to let every flower lover bring home a bouquet of flowers and make them Living With Flowers Everyday.

But unlike traditional chain stores, no two stores have the same layout in this flower shop, which is all over the streets of Japan. In addition to catering to the aesthetic and needs of consumers everywhere, the most important thing is that operators give full trust and permission to store managers, from store layout to product display, from flower categories to flower gift design, everything in the store is managed by the manager. However, there is only one thing that can not be changed, and that is the service quality of Qingshan florist, which is probably the true meaning of the successful operation of Qingshan florist.

He opened such a successful florist that he opened another tea-related chain: green Hill Flower Shop (AoyamaFlower Market TEA HOUSE).

This shop is really a veritable flower tea shop. There are fragrant and soft flowers everywhere, there are flowers on every table, and even the cutlery is filled with beautiful flowers.

The theme of the shop is to live with flowers every day (Livingwith Flowers Everyday). In addition to the beautiful floral environment, there are also popular meals (tea), garden salad with flowers, French toast in full bloom, crystal clear rose jelly and fresh herbal tea mixed with five kinds of flowers.

At present, many shopping malls in China are facing the crisis of hollowing out. What kind of business format should be introduced? How to compete with e-commerce and online shopping? It is the biggest headache in many shopping malls.

Experience, it all comes down to how to give customers the best experience, a refreshing shopping or consumption experience.

In fact, whether it is a flower shop, a tea shop, a coffee shop or a restaurant, the form of operation is no longer the most important factor, and the goods sold are not the focus.

For the operation of physical stores, the most important thing is what kind of experience and services people can get from it.

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