Barns, prisons, breweries and grasslands can all hold wedding banquets. The wedding version of Airbnb
Today is the wedding of British royal Prince Harry. He and American actress Megan will promise each other for life at Windsor Castle under global witness. The wedding of the century is said to bring 1 billion pounds to the British economy.
In fact, most people only get married once in their lifetime, and attaching importance to weddings can bring many business opportunities. The following story may give us some inspiration when we pay attention to the royal wedding.
Amy Parfett and Melany McBride, who live in New Zealand, have been good friends since childhood. A few years ago, one of their best friends got engaged, so some good friends were mobilized to help her organize the wedding. Amy and Melanie were assigned to find a place to get married.
When they were studying in London, they wondered how difficult it was to find a wedding place. So he agreed to the task.
Unexpectedly, the task turned out to be surprisingly difficult.
They searched the Internet for wedding venues, hoping to find a special place where their friends could have an unforgettable wedding. But no matter how the search, either traditional churches or expensive hotels, private clubs, the omnipotent Google can not give them a satisfactory result.
"in a modern era with such advanced information, it is so difficult to find a place to hold a wedding on the Internet. "said Amy.
In order to pursue different accommodation experiences, residential accommodation forms like Airbnb are becoming more and more popular, and many people even specially modify some old buildings to provide accommodation for tourists.
"however, it is impossible to find a suitable place for weddings on Airbnb. "said Melanie.
"Why don't we make a wedding version of Airbnb? "said Amy.
As a result, originally just to help friends, looking for a wedding venue, but evolved into a business of two young girls.
In March 2015, they set up a platform to provide wedding venues: WedShed.
WedShed learns from the Airbnb model and establishes a platform that can communicate between the demand side and the supply side. The owner of an idle space at home can put his rental plan and photos on WedShed after registering as a member.
Newlyweds looking for marriage venues can search for suitable wedding venues according to their location, venue style, number of people, and facilities around the venue. Once you have found the ideal place, you can contact the venue owner through WedShed, and the two sides can further negotiate the price or make an appointment to see the venue.
Unlike Airbnb, "WedShed" provides many local value-added services, including marketing solutions for social tools, data analysis for various browsing, and even suggestions for site layout.
Many business opportunities related to the wedding service industry are derived from finding venues, and many value-added services are provided on the WedShed website, such as wedding dress, floral, wedding cake, wedding banquet, venue layout, photography services, jewelry, orchestra, invitation production, professional bartender and so on. Even bridesmaids and best men can be found through rental services.
In addition to these services, WedShed also offers a WEDSPIRATION column to interview couples who have already held weddings and provide many couples with more unforgettable ideas when planning their own weddings.
According to statistics, there are at least 215 wedding venues to search for on WedShed, whether it's lakeside with beautiful scenery, barn with rustic style, brewery with industrial style, top floor of condescending building can be found on WedShed.
Couples who are more avant-garde can even choose to abandon the prison and help themselves hold a unique wedding.
Since the launch of WedShed in 2015, 420000 bookings have been made in Australia and New Zealand in less than two years.
Amy and Melanie, who are not yet 30 years old, found business opportunities and successfully set up their own businesses because some needs were not met. Take a closer look at the market to find out the pain points, and maybe you can dig out innovative services, too.
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