The urbanite's dream of a farm was actually realized by him in the mall.

Some time ago, Paeonia lactiflora recommended the classic BBC documentary "Food Garden". Hostess Alice Fowler grows vegetables like flowers and makes her small vegetable garden as beautiful as a garden.

After watching it, the friends expressed that they wanted to have their own small vegetable garden and eat their own fruits and vegetables. Not to mention the interest of life, one melon and one fruit planted by yourself, at least you can eat at ease.

It was also because he was worried about food that the farmer "Tang Zhong" rolled up his trousers and reclaimed his own farm.

Today, he is going to show us the lovely fresh fruits and vegetables on his farm.

{Shaoyao girl Vol.737}

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The Farm Dream of urbanites

The four seasons turn in the city, from flower skirt, sunshade, umbrella to scarf, hat, down jacket. On the farm, it is a field of green, tree by tree blooming, full of melons and fruits and fallen leaves.

If you have a farm, you don't have to worry about what to order every day. Go to the garden and have a look at the farm at dinnertime.

The peas are ripe and the potatoes are round

The towel gourd stretched out and summoned you to come over.

Pick a la carte leaf casually and eat it full of green.

If you want a small farm, there are melons, fruits and vegetables in all seasons. If you can, I also want to raise two chickens and chase them for a day.

The farm dream of urbanites has been realized by "farmer" Tang Zhong. His farm has not only fresh fruits and vegetables, but also lovely bunnies and humming pigs.

Tang Zhong is a new native of Shenzhen. in moments, his name is "Peasant Tang Zhong", which accurately summarizes his current situation.

Seven years ago, Tang Zhong founded the good Food Network and stepped into agriculture, hoping to solve the problem of "eating" on the basis of soil, air, water, and so on.

In the eyes of many people, his start-up business has crossed the border a little bit.

Because before that, for 15 years, his achievements on the Internet had nothing to do with agriculture.

Shenzhen Hotline, which was founded by the co-founder, is one of the earliest web portals in China.

He is the vice president of A8 Music Group and is the first listed digital music company in China.

The "Love Lottery Network" created is the first batch of Internet lottery websites in China.

Farmer Tang Zhong is on the farm.

15 years of Internet war, experienced many ways in the world, but also achieved personal financial freedom.

As I grew older, my state of mind changed, and I began to yearn for a pastoral life of "working on a good food farm, tea and mulberry hemp".

The restaurant on the farm

One day eight years ago, he invited a group of old friends to organize a dinner.

At that dinner, a group of middle-aged people talked about everything from Sichuan hot pot to Xiamen seafood, from Guangzhou roast meat to Shaanxi pasta, and finally to vegetable pesticide residues, poultry food hormones, poisonous rice and gutter oil.

The topic is getting heavier and heavier.

A friend at the dinner suddenly suggested, "Don, aren't you idle now?" Let's just solve the food problem for all of us. "

This unreliable-sounding idea has received a positive response from everyone. The point is, even he thinks it seems like a good idea.

In 2010, he began to travel around the country to find the sources of high-quality ingredients.

Heilongjiang Wuchang rice

Under the sufficient light of 45 degrees north latitude, it nourishes the fertile organic black soil. The Wuchang rice grown in this land has been known as "Wuchang rice, imperial grain" since ancient times.

He found that the rice cooked with Wuchang rice was full, transparent, smooth and chewy. Before the pot was uncovered, the fragrance of rice had already filled the room.

Hainan selenium-rich black pig

Selenium-rich black pigs in Hainan grow in the original ecological environment relying on mountains and water, and are fed with soil fodder such as green vegetables and miscellaneous grains, and grow naturally for one year. A large amount of daily exercise, without the stimulation of clenbuterol additives.

He found that the natural slow-growing black pork is fat and thin, the meat is tight, the taste is bouncy, the flavor is rich, and the selenium content is high, which makes it more nutritious.

Guangxi Ecological Yaoshan Phoenix Chicken

On the 2000 mu forest farm with an elevation of 1350 meters, the mountain spring water with high mineral content flows continuously. Chickens grow in the mountains and forests, sometimes catching fish among bamboos and running in wetlands.

Eat worms and grains, drink mountain spring water, breathe forest air, gather nutrition and delicacy.

Two years later, the first season of "China on the tongue" began, and Tang Zhong looked very familiar with many pictures and scenes. In order to find high-quality ingredients, he has also run through many of those places.

After running for a year, I came back with a little confidence in my heart. In 2011, we gathered four other partners to co-founded "good Food" in Shenzhen.

Good food not only provides the best ingredients from all over the country, but also has its own selection of fresh vegetables.

At first, they rented nearly 100 mu of farmland on the South Australia Peninsula.

Standardize vegetable types, cultivation plans, cultivation standards, product sales, and export R & D and quality control.

Timely harvest, self-built logistics, according to user needs, distribution to home.

A year later, the market was in short supply, and they contracted more farmland in Jinguowan, Huizhou.

At the same time, join the sightseeing experience on the farm to let every user know how the rest assured food he usually eats is grown.

The organic farm + e-commerce model established by good Food is gradually recognized by more and more people in a small and beautiful state.

However, the longer we work on agriculture, the more we feel that we have a greater responsibility and the more we dare not take it lightly. As there are more and more users of good food, they realize that they have to do better.

In 2016, good Food reached a strategic cooperation with Cofco I Buy to share its global product supply chain advantages.

After that, good Food entered the Guangzhou market, joined hands with Poly and Evergrande, settled in the community, and achieved fresh distribution in Shenzhen and Guangzhou at the same time. At the end of 2017, Cai Life, the world's largest property management company, was introduced as a strategic shareholder.

In seven years, they have expanded from a piece of farmland to 12 organic farms, 30000 members and thousands of group subscribers.

The products supplied by good food cover the daily needs of firewood, rice, oil and salt, fruits, vegetables, meat and poultry.

Connecting thousands of households through the Internet is only one aspect. Good Food has set up offline community stores and shopping mall flagship stores in order to allow more people to have access to farms and really see the ingredients.

Shenzhen Jiufang good Food Organic Farm is their flagship store, focusing on agronomic parent-child experience + fresh product retail concept. It is not only a paradise of curiosity for children, but also an one-stop service for parents to buy food.

The flagship store is located in the Q9 shopping mall.

What good food wants to do is not only to solve the problem of eating, but also to connect children with nature in the city.

Chadlev, an American writer, first proposed "natural deficiency" in the Last Child in the Forest.

This is not a disease, but means that children in cities spend less and less time in nature, become indifferent to grain, and do not know the changes of the four seasons.

They moved the whole organic farm into the city mall. Nearly 400 square meters of space, divided into multiple experience scenes. As soon as they entered the door, there were two cute pigs, humming and asking you for food. These are two healthy pigs who grew up on organic vegetables.

A cute little rabbit

Children are fed lovingly with vegetables

I learned to love small animals while playing.

Children experience breast-feeding fish

Learn patience and love.

Grind soybean milk with a small stone

Listen to grandma, the story of the past.

There is an organic kitchen area in the store, which provides buy-and-eat and pick-and-eat services:

Pick fresh vegetables in the plant factory, hot a small hot pot, or have a cup of nutritious Fresh Juice

You can also participate in DIY baking, do-it-yourself, use organic ingredients to make healthy dessert cookies?

Good food brings together play and shopping, study and entertainment.

While parents accompany their children to spend their parent-child time, they can also complete the daily purchase of ingredients.

The purchasing area of good food mainly focuses on high-quality natural organic vegetables, eggs, meat and poultry, dairy products, fruits, dry goods, grain and oil, which are required by families, to meet the needs of one-stop shopping, so that every family can eat natural and organic ingredients and enjoy real peace of mind and security.

More than a year after its opening, Jiufang good Food Organic Farm in Shenzhen greets more than 100 family parent-child users almost every day.

Good Food has been established for 7 years, through the construction of online residential distribution network, community stores, flagship stores, so that more people know about healthy and organic life.

Community stores with good food

Living in the city, it is impossible to have a complete natural life, because we can not leave technology, can not give up career and human feelings, but we can approach nature in a more simple and direct way.

What Tang Zhong wants to do is to create a natural habitat for urbanites with a common stomach and soul, to remain naive and sharp.

He knows that there is no hurry to be a "farmer", nor can he relax, but if he sows seeds carefully, he will eventually be able to get ripe.