From today on, we have our own brand LOGO or designed by our own florist.

An important announcement today: Sirius rose has its own logo.

Like the rose from sprouting to blooming, like a caterpillar turning into a butterfly-during the 9 years of company, we gradually grew up. There is a growing need for a brand new logo to express yourself.

In fact, we had been exploring before, but we always felt that there was something missing. Until a few days ago, after discussing and communicating with a designer sister who loved roses, her work immediately moved us:

The designer said that it represents moving forward with the rose, brave and fearless.

Here is the story of her design:

After reading it, you will know the reason why we fell in love at first sight!

Designer / Picture and text Tao Ying

When I first entered the pit of the rose

I often watch videos of Sirius teaching us how to grow flowers.

Later, he joined the group of flower friends and constantly reflected and learned in practice.

Now the small balcony and rooftop have been filled with more than 70 pots of different varieties of rose.

I used to be an industrial designer, and I'm not good at logos and graphics.

But out of love for the rose

It makes me think that I can design logo for an enterprise that also loves rose.

And this company will continue to use this logo to spread their idea of doing excellent rose breeding in China.

It's gonna be a very interesting one.

Something meaningful, too.

At first, I discussed the name of the enterprise with Sirius for a long time.

How to find a suitable English name has given us a headache for a long time.

The key point of the entanglement is: an enterprise that grows roses and flowers

Why is it called Sky Wolf? How to translate Sirius into English?

Then I got a very serious and frank answer from Sirius:

"Sky wolf is the wolf in the sky, not an ordinary wolf."

"because we are going to be a leading wolf in gardening."

Sirius is the net name he gave himself, and now it is also an enterprise with personal charm and culture as the core.

So, Sirius roses seem to have nothing to do with roses.

But because of Sirius's personal core leadership,

Let Sirius rose-- Sirius rose, become very suitable as the name of the enterprise.

In addition, Sirius rose has been using this name for a long time.

It has also been recognized in everyone's hearts.

So the Chinese language is easy to determine.

It's still called Sky Wolf Rose-a leading wolf.

English is a headache.

After all, there is no direct translation of "Wolf in the sky".

WOOF ROSE is a wolf on the ground again.

Is it called SKY'S WOOF ROSE? You should be laughed to death by someone who knows a little English.

Sky Wolf students actually said that funny is good, easy to remember, you see Apple Xiaomi is also a big enterprise name ~

The point is, it's not funny, it's more stupid. Of course, the "two" of an enterprise is not good.

And the name is so long, it doesn't fit our idea of simplicity.

The invincible wolf "invincible wolf rose"

Sirius rose "Sirius rose"

……

After thinking about a lot of names,

In the end, we decided to take the Chinese pinyin of "wolf"-LANG

It's a proud name for a Chinese.

The English name is "LANG ROSE".

Let the foreigners guess.

Since it is Sirius rose LANG ROSE

So I want you to think of ROSE as soon as you see this logo.

It is natural to think of comparing Sirius rose with the process of a rose in full bloom.

As the rose blossoms, the petals slowly open from the center to the surrounding layer.

This has to do with an enterprise accumulating and climbing ladders little by little.

Final success is a very close process.

To quote what Augustine once said.

"Progress is not a straight process, but a spiral path, stagnant and then forward, there are losses and gains, there are gains and gains."

This spiral staircase and the blooming of roses symbolize that an enterprise wants to make progress.

The desire to be the leading wolf of rose

Because this kind of growth is endless and keeps moving forward.

So, I designed this LOGO.

The graphics start with a jumble of wireframes.

Slowly blooming from the center

Into a simplified figure of a spinning rose

Choose the most concise Chinese and English characters.

It also combines well with the shape of the pyramid.

Into a solid triangle shape.

Use its highlights and shadow effects.

I made two different groups of logo applications.

In terms of color, I start from the rose itself.

Chose the green of the leaves and the pink of the petals as the background color.

The textured metallic color comes from gardening tools such as spray cans and shovels used by our gardeners to water the rose.

The first kind: green system

With the deep and shallow layers of rose leaves and the flowers blooming from the center

Made one of the theme albums.

The second kind: pink system

And the other group, pink, is more gentle and romantic.

It's an alternative for female employees' business cards.

This is my attempt to combine the white sketch of rose flowers by hand.

The new packaging application

If the package of Sirius rose becomes like this

Would you like it?

The application form of logo on the wall of office and reception room

That's all for now.

Others are still in the design.

I hope I can share it with you later.

As a true fan of the month and the season

Finally, I would like to share with you my babies.

In the determination of logo, our hearts are excited and moved, there is nothing more proud than brand design from our own florists!

The designer's love for the rose, the understanding of what we do, and the expectations for the future of the horticulture industry constitute the most perfect brand in our minds, logo:

Advance with the rose, brave and fearless.

Although the designer is low-key and modest in the article, she is actually a real force:

Finally, I would like to say "thank you" to you who are reading the article.

To

Honey, you.

I hope from today on, when you think of us,

It is no longer a simple shop selling roses, nor is it a small blurry "colorful butterfly" avatar.

But a wolf with ambition and more action, the leading wolf in the rose industry!

Thank you for each and every one of you, in your own way, whether it's sharing communication, variety feedback, or making suggestions, designing brand logo. More and more join in the wonderful gardening that we are engaged in! Thank you very much!

In the future, whether it is to enrich products, or to provide services, to convey ideas, we will ask ourselves to a higher standard, while not forgetting the original ideals and aspirations!

-- Sirius team

END

(follow-up: as we are very active, we have used our younger sister's designs to register our trademarks, but because "rose" is an industry word, it cannot be used for registration, so later we changed our trademark name to "lang rosa". "rosa" represents the whole plant of the genus Rosa, which is more extensive than "rose" and more suitable for our actual situation. )