Women don't wear perfume to please men. Gucci hired 15 artists to interpret perfume with illustrations.

Hangzhou today is going to make people dizzy, and the temperature will continue to rise in the next few days. It is getting hotter and hotter, and the smell in the air is not very good. At this time, there is a great need for the refreshing and pleasant smell of flowers.

Gucci just launched a new generation of Gucci Bloom perfume Acqua di Fiori this spring, which combines aromas of jasmine, evening jade and blackcurrant buds, with green forest aromas mixed with a hint of flowers, which is very suitable for this season.

But the biggest highlight of the perfume is not the taste, but its advertising planner. Gucci not only made a blockbuster for it, but also invited 15 female artists to illustrate their impressions of the perfume. This is very impressive. What will it be like if I meet the incense review of illustrator for the first time in April?

{Shaoyao girl Vol.736}

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Artist's Perfume Evaluation

Before telling these illustration stories, we should introduce today's protagonist perfume in a conventional way, otherwise people may be completely confused about the artists' wild performance.

Because that's what they are.

It's the same thing.

What is even more exciting and difficult to understand is that April thought that he was very clever, with a black question mark on his face, full of wool and confused.

So, let's first pick off this perfume and its whole family, and after we get to know each other, are we afraid that we can't understand these illustrations (ahem, we still need confidence)?

First to know its family members, but also its predecessor, the first generation of Gucci Bloom, blooming.

The first perfume launched by Alessandro Michele, creative director of Gucci, has become a popular style for online celebrities since it went on sale in 2017. The reason for the fire is simple and rough, because the packaging and bottles are so beautiful that no fairy will refuse.

The fragrance is of different opinions. Jasmine, evening jade, iris root, honeysuckle mixed white flower notes, jasmine flavor is the most prominent, like walking into a jasmine blooming garden, some people are infatuated with lingering and others avoid it.

This year's new second-generation Gucci Bloom has been upgraded and improved in all aspects, and with the success of the previous one, it is difficult not to be popular.

Version 2.0 is called Acqua Di Fiori, which is an Italian name, and its literal translation means the water of flowers.

The red plant pattern is changed into green on the package, which is more cool in spring and summer, the bottle is also full of green elements, and the green wax leaf printing is blooming on the light pink bottle.

Pink with green is not only not vulgar, but also a popular color.

The fragrance follows the original delicate and full-bodied white flower notes, and on this basis, blackcurrant buds are added, full of green flavor, more fresh and vibrant.

Not so sweet, not too neutral, all ages, different personalities of women wear this fragrance is not against, but also can exude their own charm.

Unlike most perfumes, which use "chopping men" as a gimmick to enhance female charm to attract members of the opposite sex, this light perfume is inspired by the friendship between girls.

Spend time with best friends, or go to the garden, or have afternoon tea, gossip, or play in the water. Be the happiest and purest of yourself. The Water of Flowers hopes to bring more vivid, vibrant and fresh characteristics to women.

In the Gucci Bloom commercial directed by Glen Luchford, Dakota Johnson,Hari Nef and Petra Collins form a pretty best friend group.

Michelle, the creative director of Gucci, whom we have introduced, as a flower-loving boy, he appreciates the beauty of flowers and women very much.

He hopes to use a fresh and rich fragrance of white flowers to make people feel like they are in a big garden full of flowers and plants. As a result, there are two perfumes of Gucci Bloom, showing the multiple charm of women as colorful and energetic as a garden.

How about a perfume, the seller said that the buyer's show is not as useful as the buyer's show, although we may not quite understand this "buyer's show".

Gucci, who always knows how to play, invited 15 female artists to create an impression of the perfume in the form of illustrations, which was posted on ins as an advertising blockbuster.

Fifteen female artists from all over the world with very different styles give full play to their strengths, so here are some interesting and strange illustrations of perfume.

Fee Greening

Fee Greening is a London illustrator who is good at painting with pens. His illustration style is deeply influenced by medieval, Goethe, and Flemish culture, retro and delicate.

This time her illustration shows the process of a young girl transforming, blooming and growing into a woman.

Girls dance under flowers and green leaves

Play with bees and butterflies

Finally bloom and transform together.

If you look closely, you can find that the young girl in the painting has a foot in the shape of a tree root, inspired by Mandrake, also known as wind eggplant, which often appears in literary works, such as Harry Potter and Pan's labyrinth.

Legend has it that Mandrake is a half-human, half-plant creature that screams when it breaks the ground.

Joana Avillez

Joana Avillez is a New York illustrator whose works are usually very concise, but her delicate style is matched with funny words and has a strong personal style. she likes to paint with watercolors and markers.

She created four girls with very different styles for the perfume: handstand girl Dorinda, berry girl Lucinda, silkworm pupa girl Belinda, and Miranda with flowers on her head.

She dressed the girls with plant ingredients from perfumes such as blackcurrant, green leaves and white rosin.

Joana wants every small character to show something special, maybe a smile, maybe a dress, anyway, every girl is different.

Emma Allegretti

EmmaAllegretti, a Roman illustrator, created an inferiority complex girl who loves to wear Gucci to teach everyone the first lesson in life: how to bloom.

From a lack of sense of security house girl, to the decision to change, he made the water of flowers, thus gained self-confidence and blossomed into the most beautiful self.

This is the best story to understand at present, perfume, bags, clothes, these beautiful things for women, like weapons, bring us confidence and beauty.

Frances Cannon

Frances Cannon is a Melbourne illustrator. Her female images are all fat and naked, but a few strokes vividly outline their different states and moods.

This proposition creation, close to the theme, the combination of women and nature, these female images and nature symbiosis, continue to grow to be able to touch the stars, by embracing nature and themselves, to find the beauty of life.

Langley Fox

Langley Fox, an American illustrator, is good at pencil drawing. His style is realistic and realistic, much like meticulous painting.

She uses plants to show different aspects of the perfume, such as plant prints on the bottle, blackcurrant and white rosin in the perfume.

However, far from being as simple as it seems, there are exquisite faces in the colorful landscape, expressing women's anxiety about getting older.

Polly Nor

Polly Nor is also an illustrator in London. She paints on women and demons. The theme of this expression is: when you are with your best friend …

Look at the picture to know that it is very close to life, inspired by her own daily life with friends.

When you are with a good friend, you are who you really are. not to mention clothes and masks, you can even take off your "human skin" and show the truest appearance of your heart.

Nourie Flayhan

Lebanese illustrator Nourie Flayhan works gorgeous colors, grandiose shape, very much the essence of Gucci, she uses a paintbrush to show nature and mystery and the relationship with human beings.

"We rise from the water together, bloom together, and create the most beautiful sea of flowers together." It not only explains the origin of human beings and plants, but also expresses her love for natural forces and creatures.

喜悦 Miessi

喜悦 Miessi, an illustrator also from London, is inspired by his favorite park, drawing memories of happy childhood and stories between himself and his friends.

The bright colors, simple characters and flowers, as well as the words on the paintings are very much like those painted by the baby at home, full of innocence and childishness.

Amber Vittoria

Amber Vittoria's paintings show that friendship makes people progress, meeting a female friend they admire and learning from each other all their lives.

Phoebe Collings-James

Phoebe Collings-James depicts the cocoon breaking from silkworm chrysalis to butterflies and tells the story of a woman's transformation in poetry.

Coquelicotmafille

The French Italian artist created the works in a variety of forms, including embroidery, writing, and painting on canvas and walls.

Different people are intertwined with many different stories

Frances Wilks

Graphic designer and creative director Frances Wilks's work is inspired by his relatives and the time he spent with them.

She paints her own memories and experiences, wants to tell people that life is an adventure led by you, and wants people to write their own stories.

Rowan Blanchard

Rowan Blanchard's work for Flower Water is very special. it is a poem inspired by Alia Penner's work, a young girl sitting among blackcurrant flowers.

So there is this poem: (originally wanted to translate it for you, but as a result... It's too late. If you're interested, leave a message and let me know.)

Phannapast

Phannapast from Thailand, the protagonist in her painting is a magical flower that doesn't like water. It wasn't until there was a heavy rain and she slowly bloomed that she understood the meaning of spring.

What Phannapast wants to express is that as long as you have spring in your heart, it will always be with you until the final harvest.

Verena Smit

Brazilian artist Verena Smit interprets the ingredients of the perfume with ancient plant maps and poems.

While female artists use their own brushes to praise the joy and vitality of youth, they also describe the process of women's growth, friendship, maturity and transformation and showing their true self.

This is also the spirit that Gucci Bloom Acqua Di Fiori wants to express, no matter what kind of girl you are, express yourself with perfume, not to please others.

After reading the works of these 15 artists

(I can no longer count after writing.)

Which group do you like best?

Which female artist knows you best?

I have been recommended perfume in April.

However, it has not been listed in China yet.

It is already available abroad.

END