This MUJI wants to stroll like this: first go to the fields to plant rice seedlings and then pick vegetables and order meals.

Two weeks ago, Shaoyao and his colleagues went on a business trip and saw the new restaurant opened by MUJI in Shanghai. Although they had heard that MUJI had opened a restaurant for a long time, they never had a chance to eat. Two people went into the dining area and looked at it for a long time. The set meal was very axial, but they could not understand it. I can't order! Not only we, but also the other first-time guests looked confused.

The Japanese logic was so strange that they finally ordered a meal and sat down on the seat, disgusted while eating suspiciously. In the middle of eating, I asked the little girl, "will you buy it back?" The little girl thought for a moment, ". Yes. " Another minute later, I said, "after eating this, I'd like to pack another one back." The little girl said, ". Me, too! "

That's how MUJI conquered us. Because of those unattractive dishes, the entrance really has a down-to-earth sense of happiness. As a matter of fact, MUJI is no longer the "furniture seller" we remember. They have opened restaurants, opened vegetable markets, and even recently built a farm to further return to the countryside and carry out the natural way of life to the end.

Abramovich, a good friend of Paeonia, recently picked MUJI's new farm, and he was really moved by it, as if he was one step closer to the "Little Forest".

{Shaoyao girl Vol.735}

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Japanese farm music

Every time I see the promotional video of MUJI (MUJI), I know that they really care about returning to nature.

No matter food, shelter, or clothing, it must be simple and comfortable, and in the past few years, it has become more and more important.

Here, build MUJI huts in the suburbs, sell vegetables in flagship stores, and even open a vegetable market the size of six basketball courts in Osaka.

As a household brand, selling houses and vegetables, it feels like we are going to cover all our lives.

As soon as Abu was about to say that they would not buy land directly to build a farm, MUJI announced that he would receive customers at Nongjiale in Yagawa, Japan.

The name of the new store is "MUJI village", which probably means everyone's village.

Yachuan City, near the sea, has a good climate and is full of farmland and orchards, so it is a suitable place to relax.

However, there is a serious aging here, and the original intention of MUJI to open a shop here is also because he wants to make good use of the surrounding arable land.

The site of the new MUJI store, formerly known as the place where residents of nearby villages gather and chat every day, and where they exchange their farm products, feels a bit like a bazaar.

After MUJI took over, he renovated the two existing houses.

One is the daily necessities and clothing that Daga needs, and the other is the vegetable market and MUJI Cafe.

Through the house, is the most powerful: a green field appeared in front of us, the sky is high and cloudy, just standing to watch, body and mind are very relaxed.

Look carefully, there is a bright shed, terraces, and ponds, which is "everyone's village".

Usually we buy and eat in MUJI with baskets. And how to play this high-end version of farm music? Abramovich is coming to take a look at Nimeng.

Put down your cell phone, roll up your trousers and go to the fields to grow rice.

The terraces here are all open to guests. After planting rice in spring, every other month, you can come to your own reserve to learn to weed and cook rice balls.

Watching the rice grow a little bit by hand, I have a great sense of achievement.

Spring ploughing and autumn harvest, when the rice is ripe, you can still harvest and eat on your own, which is much more interesting than stealing vegetables from your mobile phone.

Relax the tension of fast-paced life and have a complete weekend with your family who haven't talked for a long time. It doesn't matter if your feet are covered with mud. Being happy is the most important thing.

However, rice can only be planted by 40 people per season. Those who want to go can sign up on muji passport app first.

The registration fee is also not expensive, 200 yuan for adults and free for preschool babies. Those who participate in planting can also enjoy lunch at MUJI Restaurant for free.

Come to think of it, a single meal in their restaurant is not cheap, and it is cost-effective to eat for a season for free (Chinese babies say they want it too).

The village is full of scenery, even if there is no rice, rape blossom, peach blossom and cherry blossom in spring, it is enough for everyone to enjoy it all day.

Slow down your life so that you have enough time to enjoy the scenery you usually miss. That's what MUJI wants people to feel.

There are all kinds of fruits and vegetables in the greenhouse all year round. Just after the strawberry season, the first batch of baby tomatoes are very red. Daga is welcome to pick and stuff them into his mouth.

From the branch to the mouth, there is no transport bumps and dust, because it is so clean that it is unnecessary to wash it with water.

Wipe your clothes and eat with the smell of nature, and ask who doesn't like the ease and comfort.

If you don't know how to choose and cook these dishes, uncle vegetable farmer will explain them for you.

For example, small cucumbers, be sure to pick the uniform size of the head and tail, the kind of small on one side, not delicious.

If you have more or less fun in the field, you can go back to the room. Although the layout of MUJI is similar all over the world, it will be a little different here.

In order to fit the theme of "Farmer", the roof is decorated with all kinds of dustpan bamboo baskets, and the fragrance of bamboo outweighs all the aromatherapy flavor.

All kinds of sealed cans containing beans are hung on the beam of the house, which is a simple and bright view.

On one side are daily necessities and clothing that everyone is familiar with.

On the other side is the vegetable market where housewives and foodies can't move when they see it. The vegetables and fruits sold in the store, as well as flowers and plants, are planted and sent directly by local villagers.

People in this city have a deep affection for the land, take good care of the planting process, and the fruits and vegetables sent to MUJI are so clean that they can be eaten with skin.

What is more intimate is that the recommended cooking methods are written next to each crop, and even kitchen rookies can find their own way of cooking.

Next to the vegetable market, there is a corner that specializes in selling crops related to seasonal festivals, such as calamus, which is used by every household on the Dragon Boat Festival, or carnations for Mother's Day.

The MUJI restaurant is next to the market, and to match the farm theme, the food served in the restaurant also has an original menu based on the main local crops, which can't be eaten anywhere else.

For the first time, I find it more attractive outdoors than indoors.

The distant farmland and mountains during the meal will be swaying differently in the four seasons. Basking in the sun and blowing in the wind, the whole person is soft and soft.

It should be noted that breakfast and lunch are served at MUJI Restaurant in different periods.

Breakfast time is from 9 to 11:00. Eggs and lettuce are collected fresh and hot early in the morning. The taste of MUJI is always light, but only when you break away from heavy oil and salt can you eat the sweetness of the ingredients themselves.

Lunch from 11:00 to 15:00 is a little more selective.

The first is seasonal vegetable cold noodles, fresh and tender bracken and vegetable heart do not even need seasoning, their own juice is sweet enough. The noodles are also made by hand, and the Q is smooth.

The most popular, of course, is sushi made from local vegetables.

Even without the blessing of sashimi, rice dyed with vegetable juice and stained vegetables are attractive enough.

The first green hamburger, made of kale, chicken and tofu, with lotus root in the middle, tastes refreshing and healthy.

Curry with purple rice, full-bodied, but also specially prepared for children and the elderly a small portion, do not have to worry about wasting and roaring.

We agreed to spend the whole day here comfortably, and be sure to have afternoon tea in the afternoon.

Whether it is fresh fruit ice cream or bitter coffee jelly, it is made by the restaurant itself and is worth a try.

Eating and playing, watching the sunset, it's almost time to go home.

Unlike the nervousness and expectation when I first arrived, my heart and stomach are satisfied.

I wonder if the MUJI version of Nongjiale will be copied to more cities.

I hope this spirit can also appear in you and my city.

Rather than just go into the store and pay for it.

Return to the countryside and feel the life and the ingredients themselves.

This way of slowing down is even more desirable.

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