This is probably the most scientific analysis.
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Date of submission: April 12, 2018
Editor's note: Wikipedia
Photo: @lier_papa
Coordinates: Beijing
The pleasure circuit: how the brain activates the pleasure button to manipulate us into falling into the meat pit
Why write this article?
The reason is that in a short month, I found myself quickly falling into the pit of meaty territory. I couldn't extricate myself from it. Before that, there was only one thing that deeply aroused my interest, and the most important thing was that in this short month, there was a feeling of indescribable pleasure in some part of the brain in a trance. In this way, two days ago a chance to read the pleasure circuit: how the brain starts the happiness button to control people's behavior this book, which associated with their own fall into the meat pit after and feel, so I feel it is necessary to analyze from a quantitative point of view.
First of all, I moved to a new home this year. At the beginning of March, a new flower and green plant shop was opened on the commercial street downstairs. One day, I happened to pass by and found two plants quite lovely. Only then did I know that more meat can surprise people so much. Now a month has passed. My home has more than 20 pots of different varieties of meat. The reasons for summarizing my addiction to meat at once are as follows:
First, the flesh shape is very cute, the color is dreamy, I am very sensitive to color, beautiful color and shape can immediately catch my attention, often think of focusing on these cute things, for me with great work pressure, like a touch of new sunshine in cloudy weather, with such a feeling, don't mention how much surprise;
Second, there are many kinds of meat, and I feel that meat is more beautiful and attractive than one, constantly provoking my curiosity;
Third, always hope to have a variety of more meat, hope to shape more beautiful, more and more collection;
The above experience has almost become a common symptom of people falling into the meat pit. So, what causes us to lose control and addiction collectively? While we blindly pursue what we love, it would be more interesting to know the truth behind this.
In his book The Pleasure Circuit, the author uses vivid language to explain why people are addicted from a neurobiological perspective.
brain pleasure circuit
Simply put, the process by which event causes-dopamine neurons in the brain are activated-target neurons release dopamine-produce pleasure is what the authors call the pleasure circuit.
So once a person touches meat, whatever brings joy to that person, that individual's pleasure circuit is officially switched on, probably stress relief, emotional release, color appeal, whatever, and all of these factors activate neurons in the medial forebrain pleasure circuit, causing dopamine to be released in target areas of the ventral tegmental area, and it's dopamine that makes us happy. The simple expression is that the nervous system is stimulated, but it is a positive stimulus rather than a negative stimulus. The pursuit of happiness is human instinct. Driven by the pleasure circuit, everyone is desperate to pursue happiness and control it. Once you get happiness, you want to keep it for a long time. That's addiction.
Addiction is a way of learning.
Addiction is not formed overnight, but accumulated over time. Once we derive pleasure from an addictive behavior, we associate that behavior with the pleasure that follows. After a few repetitions, our brains are stimulated and satisfied again and again. Over time, it leads to "behavioral addiction."
Now that we understand the biological basis of our addiction to meat, how does meat manipulate our addiction?
David Linden has shown experimentally that information, games, gambling, donations, eating, and exercise can each activate pleasure circuits in our brains that make us feel good and thus addictive.
information
Like drugs, people are addicted to information.
First contact with meat, fleshy leaves, alternative rose posture, fresh colors, novel appearance, unique flower pots, various meat platters... Flesh sends us so much information, it's thrown at us, and our brain pleasure circuits are manipulated so that we don't fight back at all, but are excited and overjoyed. (Here readers can take a seat: I myself can't extricate myself after seeing the shape and bright color of fleshy roses. At the same time, I enjoy browsing all kinds of articles related to meat, and almost read all the articles on the Internet.)
Just having meat is not enough. All kinds of forums, public accounts and APP have meat figures. Meat is like a special online celebrity.
game
A large part of the reason games can stimulate pleasure circuits so strongly is the sense of competition in games.
See other people's "peach eggs" so cute, I also want to plant more cute peach eggs; After choosing a flower pot for my own meat, I always feel that other people's flower pots are better matched, so I began to study how to change a flower pot with more artistic conception; With the desired flower pot, I feel that the meat in the flower pot is not as layered and artistic as others, so I began to arrange and combine the meat; Not to mention the envy and hatred of a novice like me when he sees someone else's old pile…We compete all the time, compete with ourselves, compete with others, and the only source of the problem is that meat.
gambling
The human brain is hardwired for uncertain pleasure, so humans are hardwired for pleasure from risky events. We don't need the initial reward to like gambling, but the uncertainty of the reward itself is pleasurable.
After planting a lot of meat, we observe and expect every day, grow a little or stay the same, each meat changes differently, these uncertainties bring us pleasure every day. Of course, it is also possible that the flesh and meat will be completely wiped out. This situation will be miserable. The heart must be similar to the feeling of losing everything in gambling. However, more often than not, we will start buying again because we like it, and then we will start to sum up all kinds of planting experience. Just like the grandfathers and grandmothers who love playing mahjong, their mouths are always nagging about the reasons for winning and losing each game.
In addition, increased investment is also a major reason for manipulation
The more we come into contact with meat, the more inseparable we are. We go to the flower market, buy meat, then buy flower pots, buy soil, nutrient solution and pesticides. We keep circulating. We move pots in and out of the house. We pay almost every day. The more we pay, the more we have feelings, the more unwilling we are to let go, and the more we immerse ourselves in the meat pit and are unwilling to jump out. If we are not careful, one day because of our ignorance or laziness, meat will give us some uncompromising punishment, such as black rot, water, sunburn, etc.
So, knowing how we're being manipulated, what do we do?
Maybe we can direct ourselves to just watch meat, online or offline, because getting information is also one of the ways to turn on the brain's pleasure circuit button, so we don't have to fill our homes with sand every day and get scolded by our families.
Of course, we can also use this as a reason to set ambitious goals for ourselves, such as living in a villa after a certain age, owning a meaty garden, and using the pleasure circuit to achieve our ambitious goals, because we enjoy it;
After understanding the biological basis of the human brain pleasure circuit, meat sellers can think of ways to design and manipulate us meat fans more specifically according to the control buttons mentioned above. Hehe!
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