Professor Chen talked about how to realize the differentiation of the same orchid plant.

For orchid producers, the ideal market should be able to supply all year round. In other words, consumers buy flowers every month and every week, instead of focusing on a specific period of time like the Lunar New year Flower. Missing this period of time will lead to a sharp drop in prices. In order to achieve the annual average of orchid sales, it is necessary for dealers to make efforts in marketing.

The current sales methods of orchids vary significantly due to different cultural backgrounds. Europe is dominated by single-pot plants, placed on the windowsill or on the dining table. China, Japan and South Korea are used to selling in the form of pots. There are different ways of using flowers in different parts of the United States: Chinese areas are used to forming pots; the Northeast likes to sell individual plants and pots.

The sale of orchid pots looks lively and magnificent, but it cannot enter the personalized consumer market. Although individual sales are slightly monotonous in the East, it is easy to enter the personalized market. If the orchids that appear on the market have the same shape and color, then individuality is not easy to show. For example, on the desk in the dormitory and on the desk in the office building, the orchids are of the same height and color. This way of using flowers can not be called neat, but monotonous. Because no matter from the flower shape or color, the characteristics of orchids are colorful and varied.

For producers, a small number of diversified modes of production is a challenge for the management of operations and packaging and handling, so a variety must have at least a certain amount of production. So how to show the difference when a certain number of flowering plants enter the market dominated by personal consumption? Dealers can get inspiration from mobile phone decoration: the mobile phones of young people in Europe and the United States are simple mobile phones, while Japanese young people like to add some decorations to their mobile phones, so the phones with the same shape are matched with different accessories. It can also show personal differences, representing the master's state of mind and personality. Phalaenopsis and other orchids are also marketed in a single pot.

As long as the pots are different, the background foliage plants are different, the surrounding decorations are different, or a card is added to the top of the water moss, the original single pot can have a variety of styles. In addition, the dealer can also make appropriate collocation according to the buyer's state of mind and purchase purpose.

It can be seen that the price of an orchid in a single plant is more attractive to individual consumers than that in a pot, and it can also get rid of the restriction of excessive concentration of Lunar New year Eve flowers. This difference, which is shaped by different pots and different background plants, can be tailor-made by the florist for customers; it can also provide pots, green plants and other materials, which can be combined by the buyers themselves, so as to achieve another kind of flower world of "one flower, one paradise". And this new type of marketing method needs dedicated people to drive the popularity and promote it. (source: Chen Jiazhong, China Flower Daily)