Modern Farmer, a foreign agricultural magazine, has been turned into a fashion magazine

"Hello, dear, is it convenient to talk? Well, there is a very good chicken in our family recently, which is in line with the position of your magazine! I just want to say, can we give it an exclusive interview? Or make a blockbuster? I would like to ask how many Ps are there in the exclusive interview of this kind of chicken that we usually do? Where is it? When will it be published? "

If you are in the magazine industry, you will receive a call one day that may be from a brand PR. You are all too familiar with the content, but this time it may be an animal, such as a chicken-this is no joke. There is really a magazine in the world that can make such a conversation possible. (well, it's actually so serious, but the first paragraph is also complaining. )

The magazine focuses on topics related to global agriculture, modern farms, food and lifestyle, introducing you to the latest composting tools and selling vegetable seeds, herbicides or rubber boots and vanilla garden fences on the website. Maybe you've heard of it. Its name is Modern Farmer--.

Cover of the first issue of Modern Farmer

The world of magazines is always rich and colorful, but no agricultural magazine has become as famous as Modern Farmer in the past two years.

It's the kind of magazine that tells you that keeping a rooster is more Chic than keeping a hundred cats at home-if you still own a small farm in Hudson or are planning to move to the countryside from the Upper East side, you will be sought after by Modern Farmer.

From the Hudson Valley, which is popular on American farms, this agricultural magazine is also different in that it does not recognize itself as a magazine, but a brand that sells a "close to food" lifestyle through magazines, and Modern Farmer often hosts animal and plant-related parties near its farm. It is good at writing about the lives of gardeners or farmers to people who do not have farms.

Ann Marie Gardner, the founder and editor-in-chief, was the founding editor of Monocle and the travel editor of T Magazine of the New York Times. Ann, who loves to travel and wanted to try to do a TV show, finally decided to publish a publication.

In April 2013, Ann and her eight employees launched the first issue, the quarterly magazine, and the third issue, and Modern Farmer beat Vogue, GQ and other major magazines to win several national best magazine awards in 2014.

Even as far away as Texas, you can see people with LV in their hands secretly talking about a pig photographed as "living in Manhattan" in a coffee shop.

The animals and characters in this magazine are always a bit hippie and full of interesting personalities. The animals show their eyes and emotions, as if to tell you, "We are not only your food, we are also your kind."

Every issue of Modern Farmer magazine has a "Which Animal" column, which takes great pains to introduce the cover "people" to you with pictures and text. It seems that the translation of Modern Farmer as "modern farmer" is not as appropriate as that of "fashion farmer". In fact, they do launch some "agricultural flavor" strong clothing and items.

Back in the magazine, Modern Farmer prefers pictures of animals that "look like people". For example, in the first issue of the magazine, Modern Farmer used the calm animals captured by South African photographer Daniel Naude carefully walking through the rubble of the vast arid plateau (below).

So far, Modern Farmer has published eight issues, and the cover of the first issue is a picture of a rooster, followed by quarterly photos of sheep, pigs, dogs, cattle and horses in bookstores, grocery stores or small supermarkets. The latest issue you can see on the official website is the eighth issue. Four weeks ago, Modern Farmer republished the summer magazine with Magpie Bird on its cover after suffering a crisis of closure.

Along with the new issue of Modern Farmer is a new member, Sarah Gray Miller, the former food magazine editor of Hearst, which means that the editorial team, which was left with only two interns six months ago, is beginning to revive. This summer issue includes 8p's introduction to mammals, "how to collect tomato seeds and build a composting box", "the Secrets of vegetable Fast-growing machines from most American families" and so on.

Ann and her editors teach you how to plant in a winter garden, tell you where to buy the best gifts for your beloved farmer, recommend a winter crop that will surprise you, and bring you attention to industry news such as "the new food police" and even more serious issues such as the pressure of climate change on cattle and the impact on dairy prices.

While Ann is working on this issue of doomsday Forecast, the editorial department is also in danger of shutting down, while dealing with printed bills, teach you how to stock cellars, visit the world's most fashionable Greek bunker, "Flowers in Alaska,"the hottest business in the world is catching jellyfish," and "Why it's harder to be a farmer than you think."

In the summer of 2014, the dog cover of this issue includes "death of the Farm", "Pigs raised by Dutch Farmers without antibiotics", "how entrepreneurs in California try to solve drought", "teach you how to save water", "take you to see the most playful game holes in the world", and "Why Farm is still one of the most dangerous occupations in the world".

When she won the National Publishing Award, Ann and her colleagues were busy with this issue of the spring issue. Continue to talk to farmers around the world, asking about their favorite tool, or introducing a farm from a small place.

Ann tries to avoid unpopular words like agriculture, health and nutrition in the magazine, using storytelling and romantic words such as "farm, food and life" in an attempt to paint a picture of "when agriculture meets popular culture", just like this sheep on the cover.

From the vegetables grown on NASA, Cornell's latest innovation in dairy products to agriculture in Slovenia, Mexico and Michigan in Europe, Modern Farmer is going to introduce agriculture you are not familiar with in a whole new tone.

"when you give the chicken the freedom it deserves, it will reward you with extra delicacy," the slogan "New Food Culture" was printed in the first issue of the magazine. The magazine focuses on the story of organic food in China, so much so that desperate urban humans sometimes have to hire their relatives in the countryside to help grow food and raise animals. There is also a story about two British boys in mango in Africa, about the injuries on the farm and so on.