Meng Lianzhong has joined hands to build the hometown of Asian avocado this year.

Menglian, located in Pu'er City, Yunnan Province, China, is an autonomous county of Dai, WA, Lahu and other ethnic minorities. This obscure place on the southwestern corner of China's border with Myanmar is increasingly known for its inextricable bond with avocados. Menglian's perfect climate and environment is an ideal place for avocado planting and growth. The "Green Silver Manor" avocado project, one of the largest agricultural cooperation projects between China and Israel, has taken root in Menglian. At the FPFC Forum of Shanghai Youwanguo International Fruit and vegetable Exhibition: "Brand Power-Marketing success" on May 15th, Raz Dor, a biological director from Pu'er Green Silver, introduced the growth opportunities of avocados in China.

The avocado project cooperated by Yunnan Green Silver Agricultural Development Co., Ltd. and Israel Zhongyi Agricultural Technology Co., Ltd. carried out large-scale avocado cultivation in Menglian County. It is understood that the entire avocado project is expected to invest 500 million yuan, the total planting area will exceed 200000 mu, and more than 8 million avocado trees will be planted. The main objectives of the project also include the establishment of a domestic and international sales network with the ability to sell 200000 tons of avocado products. At the same time, establish and develop China's avocado processing market, and strive to develop into a domestic avocado technology quality center and market leader.

According to reports, Menglian's avocado planting area has reached 1500 mu in 2015. In 2016, the project has built a nursery base with an annual seedling raising capacity of 100000 plants, expanded the planting area of avocados to 5000 mu, and began to increase the annual nursery capacity to 500000 plants. the nursery of this scale is also one of the largest avocado nurseries in the world. In 2017, the project has expanded the planting area of avocado to 7500 mu and started sales and promotion in China's local market. It is estimated that by the end of 2018, the planting area of avocado will be expanded to 15000 mu, and a packaging plant with a processing capacity of 20000 tons will be built, which can complete post-processing processes such as packaging, sorting, cold storage and storage. At that time, the market sales of avocados will reach 1000 tons. The 2019 project will also build an avocado processing plant to build a fully automated avocado processing plant by using the world's leading fruit processing technology. the processed products include avocado deep-processed products such as avocado oil, jam and avocado soap. By 2020, Menglian's avocado planting area is expected to reach 25000 mu, with an annual sales volume of 5000 tons. At the same time, small distribution centers will be set up in major cities to provide ready-to-eat avocados to end customers.

As the only local large-scale avocado grower, Green Silver Company aims at the great potential of the domestic avocado market and vigorously develops the domestic avocado industry. In recent years, imported avocados have been selling well in the Chinese market year after year, and sales have increased year by year. Statistics show that China's total imports of avocados from Mexico, Chile and Peru reached 30000 tons in 2017, New Zealand avocados were allowed to enter the Chinese market in 2018, and several other countries are actively applying for import access. China has a large population base, through the influence of a variety of information, avocado has gradually become one of the favorite fruit categories for consumers, and more and more consumers include avocado in their daily diet, so the market potential of avocado in China is huge. Compared with imported avocado, local planting avocado has obvious advantages. The avocado is planted close to the consumer market, and the transportation time is up to 3 days, so the locally produced avocado has a longer sales time, higher solid content, and a better and fresh taste.

China and Israel have strong strength and technical strength in this cooperation. Green Silver Company is a leading agricultural science and technology enterprise in Yunnan Province, with rich experience and profound background in international agricultural development projects. Israeli companies have been doing business in China since 2008 and are committed to bringing high-end Israeli agricultural technology to the Chinese market. The Menglian avocado project makes full use of Israeli technology, including nursery, planting, greenhouse, irrigation, fertilization, nutritional materials and research. At present, Menglian avocado nursery center has produced more than 10 different varieties of avocado and 5 kinds of rootstocks; Menglian avocado farm has also built several planting bases, of which Mangxin planting base is the largest planting base, mainly planting Haas varieties of avocados, Haidong planting base mainly planting green avocados, and Mangjie planting base specializing in black Haas avocados. In 2018, Green Silver will gradually complete the construction of several other new bases.

As a health, green and social contribution project, Menglian avocado project has also benefited southwest China. Since its inception, the goal of the project has included supporting local ethnic minorities in Yunnan Province. As part of the implementation of the "Belt and Road Initiative" policy and one of the Yunnan Province's "precision poverty alleviation" projects, the Menglian avocado project has received strong support from the local government and the Yunnan provincial government. Menglian avocado project has also been selected by Pu'er City as a key agricultural project to implement the policy of "one county, one industry".