Can agricultural product circulation field group stop price "roller coaster"?

On December 18, Sichuan Province Agricultural Products Circulation Association, the first industry self-discipline organization in the field of agricultural products circulation in Sichuan Province, was officially listed, causing social attention.

In the context of the "Internet +" era, what role will the Agricultural Products Circulation Association play? How will the association solve the problem in the face of the "roller coaster" phenomenon of agricultural product prices? With these questions, the reporter recently launched an interview.

Sichuan's first agricultural product circulation field to seek development

On the 18th, the inaugural meeting of Sichuan Province Agricultural Products Circulation Association was held in Chengdu, announcing the formal establishment of the first voluntary self-discipline organization in the field of agricultural products circulation in Sichuan Province.

"The purpose of establishing the association is to promote the development of the industry," Li Shaoming, assistant to the president of the association, told reporters that there are 148 member units of the association, including wholesale markets, agricultural products sales associations, agricultural products retail markets, etc., basically covering all links in the field of agricultural products circulation.

According to the data released by the Agricultural Working Committee of the Provincial Party Committee, by 2014, there were 119 wholesale markets for agricultural products in our province, with wholesale turnover of 141 billion yuan, 3782 farmers 'markets and total retail transactions of 149.6 billion yuan. "A large number of agricultural products circulation members, in the past most of them independent, information asymmetry problem is serious, so the establishment of the association is only a beginning, in the future we should increase efforts, strive to achieve information sharing and win-win cooperation in the field of agricultural products circulation as soon as possible," Li Shaoming said.

Future goal: to create a unified brand and reshape the circulation pattern of agricultural products

As the first industry self-discipline organization in the field of agricultural products circulation in our province, what changes will Sichuan Province Agricultural Products Circulation Association bring to the field of agricultural products circulation? How to solve the problem of asymmetric information in the production and marketing links of agricultural products?

Li Shaoming told reporters that in the future, the association will take characteristic agricultural and sideline products as the starting point, set up corresponding alliances, vigorously grasp brand building, implement the "double brand" strategy; through the development of e-commerce platform, vigorously promote the optimization and development of agricultural products circulation system.

"Information asymmetry between supply and demand of agricultural products is the main factor leading to the roller coaster phenomenon of agricultural product prices." Li Shaoming said, In this regard, The association will actively cooperate with the government to carry out industry statistics, data collection, situation analysis, Release information, etc.; For the government, enterprises and society to provide channel management, Business model and other aspects of technical consulting services; Strengthen the liaison between member units and organize to promote member units cross-provincial, Cross-industry exchanges, Cultivate a number of can drive the development of local characteristic agricultural products professional market.

On the day of the establishment of the association, Sichuan Province Agricultural Products Circulation Association Edible Fungi Alliance and Yak Meat Alliance were also listed at the same time."The alliance will start with characteristic agricultural products, create Sichuan edible fungi, yak meat shared brand, combine with enterprises, develop and expand Sichuan characteristic agricultural products industry," said Che Bo, executive vice president of the association and president of Aba Prefecture Ecological Agricultural Products Production and Marketing Association.